“Stubborn smells change your food. Clean your oven with Fornet.”
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Davide Bellocchio
Released: March 2009
Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Pgotographer: Luigi Fiano, Vincenzo Gasbarro
Post production: Vincenzo Gasbarro
“And the smell goes back to hell.”
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Illustrator: Thomas Lavezzari
Photographer: Marco Craig
Post production: Marco Vagnetti
Published: April 2009
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa
“You’ll want to wear nothing but your body.”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Federico Brugia
DoP: Pedro Del Rey
Advertising Agency: McCann-Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: LSD
Published: April 2009
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Photographer: Andrea Melcangi
[See post to watch Flash video]
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Director: Alessandro Cattaneo
Production Company: FilmMaster Milan
Producer: Karim Bartoletti
[See post to watch Flash video]
[See post to watch Flash video]
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Directors: Aureliano Fontana, Serena Di Bruno
Copywriters: Luca Beato, Francesco Poletti
Agency Producer: Carla Beltrami
Production Co.: (h)films
Executive Producer: Stella Orsini
Producer: Valentina Mereu
Director: Harold Einstein
DoP: Ramsey Nickell
Editor: Chuck Willis
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Valerio Le Moli, Bruno Vohwinkel
“Water instinct.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Valerio Le Moli
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Illustrator: Nathan Ota
Photographer: Andrea Marzagalli
Advertising Agency: Leo Burnett, Milan, Italy
Agency website: http://www.leoburnett.it
Creative Director: Enirco Dorizza, Sergio Rodriguez
Art Director: Roberto Piazza
Copywriter: Matteo Lazzarini
Published: 10/2008
“It takes little to tidy up the kitchen.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Published: April 2009
Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.
“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”
Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
“Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”
Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Aliata
Photographer: Giovanni Pirajno
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: November 2008
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