Hasta La Creative!

“Wipes out nasal congestion.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Dagrada
Copywriter: Simona Angioni
Photographer: 3D: Martin & Rainone
Director: Lilli Guacci
Published: February 2009

“Paper can once again turn back into a tree. 2009 Subscription Campain. Support Legambiente. Your money returns to nature.”

Advertising Agency: EURO RSCG, Milan, Italy
Creative Directos: Erick Loi, Dario Villa
Art Director: Roberta Belloni
Copywriter: Elena Cappelletti
Photographer: LSD

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Luca Menozzi
Photographer/Illustrator: Stefano Torresani

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Alice Marrollo
Copywriter: Serena Toppeta
Photographer: Joan Garrigosa

“Yamaha F250. Now with Drive by wire control.”

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Moreno Monti
Post Production: Germano Finco
Set Designer: Moreno Monti
Art Buyer: Maria Benenati

Advertising Agency: DLVBBDO+Proximity, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari

“Keep it Safe”

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli

“When coooking, details make the difference.”

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Ilaria Agnoli
Illustrator: Adam Hayes

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo

This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.

Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.

“Our cuisine is our culture. For 80 years you’ve been savouring the changes with La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer: Andrea Melcangi