Hasta La Creative!

“Pianist since ever”

Advertising Agency: Tita, Milan, Italy
Agency website: titamilano.com
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Published: september 2009

Here’s the blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en

Enel doesn’t provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Published: October 2009

“Poverty divides the world. Our governments have to put an end to this by 2015. Let’s unite and tie a knot to remind them. Stand Up! Tie your Knot.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copywriter: Francesca Andriani
Art Director: Letizia Bozzolini
Art Buyer: Virginia Salvucci
3D/postproduction: Mozart studio
Account Supervisor: Emanuela Carnaghi
Published/Released/Aired (Month, Year): October, 2009

“Time never passes for a Volkswagen. Volkswagen Used Cars.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò
Published: March, 2009

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini
Published: October 2009

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
Published: September 2009

Ad for gambling responsibility by Sisal, gambling concessionaire in Italy.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano

Advertising Agency: Armando Testa, Turin, Italy
Exec Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art director: Daniel Cambò
Photographer: Winkler+Noah

From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. – Tuija Seipell.

Artist-Designer: Fabio Novembre, Milan, Italy

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Stefano Guidi
Photographer: Giacomo Biagi
Published: July 2009