Casa Do Menor: Hands

“Certain things hang on forever. Set the kids free from abuse and violence.”

Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona, Gaetano Del Pizzo
Copywriter: Valerio Millefoglie
Art Director: Federico Fanti
Photographer: Akim Lipphot
Postproduction: The Scope

Meltin’Pot: Start a revolution

“Start a revolution. The new MP 001.”

Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Photographer: JeanYves Lemoigne

Yamaha X-MAX: Exceptional transportation

“New X-MAX. Exceptional transportation.”

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010

LIPU (Italian League for Birds Protection): Promotional sale, Special offer, Total sale

Advertising Agency: Ogilvy, Milan, Italy
Executive Creative Director: Roberto Greco
Creative Directors: Giordano Curreri, Marco Geranzani
Art Director: Matteo Ruisi
Copywriter: Marco Geranzani
Illustrator: Matteo Ruisi
Published: November 2009

Top Digital: Baby, Frog

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital

Motor Show: Toys

“Come and play.”

Campaign for the Motor Show Exhibition in Bologna, an international car show.

Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Nicola Lampugnani, Francesco Guerrera
Art Director: Nicola Rinaldi
Copywriter: Federica Saraniti Lana
Photographer: LSD
On air: November 2009

Renault Megane Sportour: Ink

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Production Company: Kapsel Productions
Director: Luca Perazzoli

AIVIS Italian association of road accident victims: Greetings

[See post to watch Flash video]

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Giovanni Salvaggio
Art Director: Anselmo Tumpic
Production Co.: Diaviva
Director: Marco Gentile

Glassing Sunglasses: Kiss my glass

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Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

Rolling Stone: The best cover in the last 150 years

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“I sincerely believe I am by far the best prime minister Italy has had in its 150-year history (since unification in 1861),” Mr Berlusconi said in a televised news conference in Sardinia with Spanish Prime Minister Jose Luis Rodriguez Zapatero. September 10th 2009.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Director: Luca Menozzi
Copywriter: Luca Bartoli
Account Executive: Anna De Gaetano
Account Supervisor: Chiara Panci
Published: November 2009

Feltrinelli: War

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Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Enzo Monzino
Producer: Sonia Rocchi
Published: October 2009

IKEA: Always check the expiry date

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Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea
Photographer: Gionata Xerra
Post Production: Germano Finco

CAF Onlus – Center for mistreated children and families crisis: Balloon

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“Caf gives back to abused children the lightness of childhood.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
Published: October 2009

VS: USA, Hong Kong, Denmark

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Francesco Pedrazzini
Copywriter: Monica Carallo

La Cucina Italiana: Cakes

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi

Parmalat: Milk

[See post to watch Flash video]

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Marco Maccagni, Vincenzo Gasbarro
Copywriter: Renzo Mati, Luca Scotto di Carlo
Director: ACNE

Hasbro Cluedo: Candle, Knife, Blood

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Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Supervisor: Valerio Le Moli
Account Director: Simone Lucarelli
Photography: Manuela Crippa, Alessandra Magister

Purina: TipTap, Tango

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Fiori
Copywriter: Valentina Amenta

La Cucina Italiana: Carrot, Fish, Chicken

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“lacucinaitaliana.it
More than 17.000 recipes you can enjoy online.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Piergiuseppe Gonni
Copywriter: Lorenzo Crespi

Feltrinelli: Berlusconi’s Bubble

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The bubble is made of the most controversial statements of Silvio Berlusconi.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Published: October 2009