Feltrinelli Editore: Glattauer, Hamerow

Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
Published: January, 2010


ENPA – Ente Nazionale Protezione Animali: Make up

Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009


Seat Leon Cupra: Bull

Advertising Ganecy: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco fallisi
Copywriter: Paolo Moretti
Art Buyer: Virginia Salvucci
Photographer: Lorenzo Scolari
Post production: Lucy CGI
Account Director: Germano Guerriero
Account Supervisor: Ilaria Tozzi
Account Executive: Romina Cattaneo


Audi: Upside Down Tee

Print for the new edition of Audi Quattro Cup, the golf tournament annually sponsored by Audi.

“Unleash Control. Audi Quattro Cup 2010.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl


AIA: Aladdin

AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.

Advertising Agency: DDB, Milan, italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Artout Creative Group


Arena: Baywatch Los Angeles Swimmer

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi


Volkswagen Multivan 4Motion: Ski run

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers


SPI: Ghosts

“SPI insulating windows. When you want to shut out the world.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Giovanni Salvaggio
Art Director: Anselmo Tumpic
Illustrator: Petar Meseldžija


Greenpeace: UFOs

Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010


Feltrinelli Publisher: Leash

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009


Feltrinelli: Blah Blah

Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009


Audi First Choice: Labyrinth

“Now it’s easier to get in. Audi First Choice used cars.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010


Heineken: New Beer Gloss

[See post to watch Flash video]

On Valentine’s Day, the gift for her that makes you happy too.

Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010


Legambiente: Calendar

[See post to watch Flash video]

Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall.

To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Music: “We all need to be alone” by The Record’s
Published: December, 2009


Feltrinelli: Burqa

“Behind what the media say.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Feltrinelli: Spaghetti

“The eternal fascism of the italians.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Parmalat Panna Chef: Lifeguard, Shipwright, Airport

“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Alessandro Candito
Photographer: Zona 13
Released: December 2009

New Volkswagen Multivan: Skiers

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci.
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: January 2010

Legambiente: Lined paper, Checkered paper

“Don’t waste. Responsible consumption multiplies resources.”

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
Published: January 2010

Enpa (society for the protection of animals): Smart Creatures

“There’s more life in animals than you think. Respect it.”

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
Published: 12,2009