Hasta La Creative!

In a world where people are fighting obesity and trying to stay fit, Chili’s continues to provide healthier options for their guests by adding new menu items to their Guiltless Grill and partnering with Curves.

Along with the addition of four new Guiltless Grill menu items in February, Chili’s has partnered with Curves, the world’s leading fitness centers designed specifically for women, to reach out to those practicing a healthier and more active lifestyle.

One element of the partnership is the Guiltless Rewards Sweepstakes launching April 6 on iVillage.com, the leading online community for women which provides its devoted audience with an array of tools, content and the motivation they need to enjoy a healthier lifestyle.

As a part of the partnership, Curves members received an extra incentive to try the new Guiltless Grill menu items in the form of a $5 off coupon. More than 1 million coupons were hand-distributed to the 2.5 million Curves members in the U.S. in January and February.

(Source) Press

In a move to help address the health hazards that mobile phones bring, France is cracking the whip on mobile phone advertising, particularly to the kids. It is no secret that mobile phones emit radiation which can be a cause for cancer in kids. While this has been known for years now, France has taken the lead to address the issue to safeguard their youth from potential health risks.

Who knows if we may see the same trend followed by most companies from there?

French advertisements by contrast take a different view. Some put up in large cities including Lyon this week read: “Let’s keep them healthy, away from mobile phones!” Some Swedish research indicates that children are five times more likely to get brain cancer if they use mobiles, but other research efforts have found results inconclusive.

(Source) Telegraph

When you unveil weight supplements in the market, bear in mind that any form of medication or pills need to be backed up by clinical proof. There is a new weight loss supplement being promoted in the market, Lipozene but the only problem is, they lack the clinical proof that can support its safety and aid towards people who are now focusing on losing weight after the holidays.

Despite the claims made by the Obesity Research Institute (ORI) – the company name that’s branded on the packaging – that Lipozene is “clinically proven to reduce body fat,” no research is provided on the web site. Although there is plenty of information about how to buy the product, the ORI provides scant reason to buy their product.

Be careful of what you intake. There is no telling what they have in store for you.

(Source) InterSportsWire

Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.

Today however in places like Australia, it has been made clear that parents want some form of regulatory means to ensure that these ads do not go overboard to mislead the market on what junk food really gives to the consumer. Advertising campaigns can carry misleading marks and while they are facts that are surely not contained in these goods, it is apparent that the promotional campaigns for them should be done in the same way that there is “Truth in Advertising”.

“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.

“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.

(Source) Topnews

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