Slim Shots Carries New Chocolate Flavor
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Slim Shots, an appetite controller that is bound to be among the additives that people are looking for today, will be launching a new flavoring this March.
With a new light European Chocolate flavoring, will be available in retail stores this coming March. This should be good news for all the health buffs who want to shed off those extra pound with some help. With more flavor varieties, expect the consumer demand to have a heyday choosing between the standard vanilla flavor or the new chocolate one.
And to make sure it get notices, Slim Shots is aiding it with a heavy $41 million ad campaign. Now that should bring this product to new heights!
The media campaign, which began on December 29, is aggressive; designed to reach 90% of Women 18 to 49-years old and deliver 630 million impressions. According to company officials, the effort includes more than 15,000 thirty second television commercials across 32 cable networks, 975 thirty second television commercials airing across 3 Hispanic networks, 3 national FSIs, and small space ads in 14 women’s interest, beauty, and entertainment magazines.
(Source) PR Web
