On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…
When socializing with friends, many of us typically think of going to a bar or club. However, there’s a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. Dr. Jonathan Leary is the founder and CEO of Remedy Place,…
Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…
Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry–best known for her roles in Sister, Sister and The Game–and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host…
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS’ extensive loyalty program to differentiate itself from…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief marketing officer for consumer healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare company and is headquartered in Paris. They discuss how Sanofi’s brands, which include Allegra, Dulcolax, and Gold Bond,…
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched with essential vitamins. Celsius CMO Kyle Watson is making it her mission to make the brand stand out and be…
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss the evolving landscape of global commerce. Adida, who brings a wealth of experience from his time at L’Oreal and Sanofi, shares insights into the…
If those viral recipes for the magnesium-infused “Sleepy Girl Mocktail” and greens powder juices dominating your social feed haven’t made it crystal clear, supplements are having a moment. The $35.7 billion U.S. vitamin, mineral and supplement retail market is forecast to grow at a compound annual growth rate of 2.5% from 2022 to 2027, as…
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity…
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing’s Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport’s origins in the South Bronx and arguing for the value of keeping an eye out for talent — and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures…
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. “Our research shows a growing market for male…
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women’s health and…
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. “Love and Hearts for Your Lady Parts” aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed…
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness brand Barry’s Christina Holden, head of PR, and Victor Self, svp of diversity, equity, inclusion and belonging, to uncover how Barry’s authentically honors…
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