Hasta La Creative!

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better know as director of the Gosling vehicle Lars and the Real Girl – the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:

Another one after the jump.

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New Career Opportunities Daily: The best jobs in media.

Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help – sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on Twitter. The Twitter/Vine combo, developed by the automaker’s longtime agency RPA, is part of Honda’s Summer Clearance Sales Event, and is meant to provide some catharsis to drivers even though there aren’t any discounts or financial incentives for using the hashtag. There probably should be.

If you watch the promo clip above, you’ll see what it looks like when brands use social media for the sake of using social media rather than really committing to interacting with consumers on various social platforms.Take KFC and their annoying, yet memorable, #IAteTheBones campaign. It’s made to go viral and is primarily identifiable to KFC and no other brand. On Twitter, KFC offers followers free merchandise and deals related to the hashtag on a regular basis. Honda is only responding for one day. Even though Honda’s hashtag is much more relatable (one could argue it’s too generic) the execution feels unsure of itself, just like a teenage driver getting behind the wheel for the first time. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.