Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world’s largest rainforest, the…
Practically since its inception in the mid-aughts, YouTube has been a hub for fashion and beauty thanks to some of the platform’s best-known creators, from early success stories like makeup artist Michelle Phan and fashion vlogger Bethany Mota, to today’s stars such as the first CoverBoy James Charles and Brazilian actress Flavia Pavanelli. Tutorials, lookbooks…
Caroline Dettman, former chief creative officer of Golin, is turning a side project she started at the public relations agency into a full-fledged business. Called Have Her Back, Dettman has launched the brand consultancy alongside Erin Gallagher, who previously served as executive director of marketing at Golin. The two built Have Her Back within Golin’s…
Screeching children. Sibling arguments. Slammed doors. All of the above are found in Volkswagen’s latest campaign for its midsize SUV Atlas, which–you guessed it–is geared towards families. Created by Johannes Leonardo, which was named the automaker’s lead creative agency in the U.S. in February, the 90-second spot gives a fairly accurate portrayal of what day-to-day…
As the Amazon rainforest faces unprecedented deforestation, CEOs at the world’s 10 biggest construction tool makers received a peculiar package this week: a sleek wooden sculpture of an endangered animal equipped with a disk-shaped circuit board. The chip, part of a campaign from AKQA Sao Paulo called Code of Conscience, contains an open-source code the…
Duncan Milner, the TBWA creative executive who was handpicked by Lee Clow to lead some of Apple’s most iconic ad campaigns, has been terminated from the agency after more than 30 years. And Milner has responded by filing a wrongful-termination suit against his longtime agency. When TBWAMedia Arts Lab was founded as a bespoke agency…
Procter & Gamble, one of the world’s largest advertisers, is continuing its mission to be “a force for good” with a new docuseries in partnership with National Geographic and Global Citizen to highlight some of the most pressing issues facing the world. The six-episode series, called Activate, takes on a range of humanitarian and environmental…
Karin Timpone, Marriott’s global marketing officer, is stepping down at the end of 2019 to “pursue new opportunities,” the company announced on Wednesday. Timpone, who has been with Marriott since 2013 and was a 2017 Adweek Brand Genius and a 2016 Adweek 50 recipient, led the company’s marketing this year around its new Marriott Bonvoy…
Havas Group has announced the acquisition of a majority stake in Paris creative agency Buzzman, with plans for a five-year buyout. Depending on the agency’s performance during this period, this could represent a full acquisition of Buzzman over the next five years. Going forward, Buzzman will retain its own agency and autonomy while being integrated…
What’s in a smile? For many, vanity trumps all when it comes to investing in those pearly whites, while others see a trip to the dentist’s office only as a necessary evil. Regardless of why you’re going, a regular dental appointment results in healthier teeth. So in its first campaign for insurance provider Delta Dental,…
After nearly eight years with digital agency Huge, Derek Fridman is joining Work & Co as associate partner-design. Fridman previously served as chief design officer of Huge out of the agency’s Atlanta office. Prior to joining Huge in 2012, Fridman was creative director of user experience and innovation at SapientNitro, leading the agency’s emerging experience…
Members at some of the biggest gym chains across the country–including LA Fitness, 24 Hour Fitness and Planet Fitness–will start seeing targeted ads as of today in a partnership between the location-intelligence pros at Ubimo and the fitness-centric network Zoom Media. As of today, advertisers on Zoom Media’s network–which boasts a decade-long footprint in gyms…
With the Toronto International Film Festival just days away, the Directors Guild of Canada is using the opportunity to draw attention to the many talented individuals working in Ontario who often go unnoticed by Hollywood execs. Through a campaign that spans print, out-of-home and social, the organization’s Ontario division–which represents more than 2,000 professionals working…
Online car marketplace Autotrader is banking on humor to spruce up its messaging in a campaign out of 72andSunny New York, which took the reins of the account earlier this year. The campaign was directed by Derek Waters, the creator of Comedy Central’s Drunk History. In the 30-second spot, viewers are taken back to 750…
Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said “industry challenges and prevailing market forces” as the main reasons for the closure. “For seventy years, Northlich’s award-winning creative and our incredibly talented people in partnership with blue-chip companies and brands, have solved some of…
In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest companies, with even a tiny amount of spend, have at least some level of third-party data access to understand consumer behaviors and campaign performance. While these tools and data…
Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan’s west side, at the fifth annual Indie Beauty Expo. Over the course of two days, retail buyers, journalists and bloggers, among others in the beauty industry met the people behind the brands, tested their products and…
Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every hurricane season, ensuring that the Carnival fleet is out…
Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist from Sweden was greeted by both crowds and a fleet of boats when she arrived in Manhattan earlier this week. Thunberg is visiting New York for the UN Climate…
The small bottles of toiletries know by leisure and business travelers alike are one step closer to becoming extinct as Marriott International, the world’s largest hotel chain, announced it will be replacing its miniatures with larger, pump-top dispensers by 2020. The move follows on the company’s quiet announcement last year–a footnote in its notice about…
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