14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe’s largest broadcaster. According to multiple sources with knowledge of the developments, AT&T’s ad-tech unit Xandr is poised to announce…
When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based data company Zefr and the advertising analytics outfit Magna, media buyers could get better bang for their buck by including humans in their content-review process, rather than relying on…
For the first time, Facebook fell out of the Top 10 in Interbrand’s 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad press and regulatory pressure that led to 12% loss in value, according to the global brand consultancy. Taking its spot among the Top 10 is…
In the last quarter before Netflix will have to stare down major competition from new streaming services like Disney+, the company reported a growing subscriber base in the U.S. and abroad but nonetheless told shareholders that upcoming rival services and other factors may eat into the company’s future net subscriber growth. In the third quarter,…
AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of ad agencies and its ad-tech partners, then making this available to marketers. However,…
Though the biggest platforms have hand-wrung and rolled out steps to stanch the flow of political misinformation on their respective platforms, it appears that there’s one way to get around it: paying for it. In the past two weeks, lies have run rampant across the platforms. First came Donald Trump running attack ads across Twitter…
Sometimes a movie is so great that it changes the way we think about film, storytelling and the world around us. For instance, Jaws, Star Wars and Jurassic Park are considered revolutionary because they forever altered how we think about film. Then there are the movies that may not have the staying power of something…
What do dog food and diesel engine oil have in common? Not much, but BBDO New York recently managed to find common ground between the two, all in the name of advertising. It all started when Mike Tunney, vice president and creative director at BBDO New York, was on a shoot in Las Vegas. During…
Carlo Daleo skipped a job interview to participate in a special workshop with industry creatives in New York. Daleo was one of four artists from LAND Studio & Gallery, a day habilitation program for artists with developmental disabilities. Each of the artists teamed up with two other people from BBDO, Edelman, McCann Health or R/GA…
NBC News and Wondery are teaming up to develop a slate of news and politics podcasts beginning in 2020. As part of a multiyear deal the companies will announce at the Interactive Advertising Bureau’s annual Podcast Upfront event today, NBC News and Wondery will work together on news and politics podcast series based on reporting…
Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters. That’s changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite…
In more than 30 states across the U.S., menstrual products are subject to sales taxes since they are not deemed a necessity. One nonprofit is trying to change that via the first National Period Day. On Saturday, Oct. 19, Period.org will hold rallies nationwide to address the issue as well as call for greater access…
While HBO is credited with groundbreaking programming that changed television, it’s easy to forget that FX was there, too. It’s still changing television with shows like Atlanta, Pose, American Crime Story and Fosse/Verdon. But when FX launched in 1994, it was the scrappy sister to the premium companies. That was back when all anyone knew…
Chicken Soup for the Soul Entertainment (CSS Entertainment), the media company that last year acquired a majority stake in the free ad-supported streaming service Crackle, is forming a venture to help deepen its original content slate on the platform. The new venture, Landmark Studio Group, will develop, produce and distribute television programming and films, CSS…
It all started with a bowl of 7-Up Salad in 2017–a combination of soda, marshmallows, lime Jell-O, cream cheese and a slew of other ingredients–or as Kalen Allen ended up describing “a stomachache waiting to happen.” A recipe tutorial caught the eye of the Temple University student, who made a cheeky reaction video. You may…
An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview. “If you practice, you will get better,” she said. “And it makes you feel proud when you’ve finished.” Biran, vp, marketing and global business lead…
Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials. A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television programming until it lands on a streaming service because…
Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There’s no company logo on the illustrations, just two lines of text–“Trust the Earth” and “Hemp for Natural Health”–so they require a little explaining. The art is the centerpiece of the first national…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Lena Waithe on Why LA Was the Perfect Place…
Another day, another backer dropping from Facebook’s Libra to distance themselves from Facebook’s cryptocurrency project. Today, Ebay, Mastercard, Stripe and Visa each said they would drop their support of Facebook’s proposed cryptocurrency, just days before the remaining backers are set to meet in Geneva to discuss the project’s future. Ebay and Stripe gave statements to…
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