AMSTERDAM–McCann New York is rounding out the 2019 awards season with yet another win, taking home the responsibility Grand Prix at the Epica Awards for Microsoft’s “Changing the Game” campaign. The effort showcases the brand’s Xbox Adaptive Controller, a device that makes it easier for people with disabilities to play video games. The campaign, which…
Beto and Elena meet cute. The hunky heartthrob picks the shy young gal on a couch, and sparks fly. From there, the two are so smitten with each other that they can barely stand to be apart. But when tragedy strikes Elena, Beto’s out of his mind with worry. Can his love save her? Of…
The sun has officially set on the Victoria’s Fashion Show–the lingerie retailer’s annual event has been canceled, according to an executive with Victoria’s Secret parent company L Brands In an earnings call on Thursday, L Brands’ chief financial officer and evp Stuart B. Burgdoerfer confirmed the months-long rumor that the Victoria’s Secret Fashion Show (typically…
Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. “I am humbled and excited to join the team, as we begin to create the next chapter of Nielsen Global Connect’s brand…
WeWork may have gotten a bailout after its IPO debacle but troubles continue for the coworking giant, which announced today that it has laid off 2,400 employees. Rumors that massive layoffs would hit WeWork surfaced earlier this week, though those predictions had put the number of employees who would lose their jobs as high as…
Take a walk through any city, and you’ll spot bygone advertising on buildings, walls and in alleys. Usually, you’ll come across it when a building’s outer wall sees sunlight for the first time in decades when a building next door gets torn down. It might be the name of the hardware store that used to…
In its largest acquisition to date, PayPal is now the new owner of Honey Science Corporation. PayPal acquired Honey for $4 billion and will now gain access to the company’s shopping capabilities to track prices on products, try different promotional codes and more. Honey’s 17 million active users will now join PayPal’s more than 300…
Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service. A quick Google search conducted by Adweek yielded what appears to be a recent brief from influencer-focused agency Upfluence, laying out a proposal by which TikTok would attempt to recruit…
It’s the most wonderful time of the year… for media agencies. Of course, we mean it’s time to submit applications for Adweek’s 2019 Media Agency of the Year. Last year, Initiative, OMD and Essence rose to the top through a combination of outstanding work and savvy moves. While 2019 may not have met the “mediapalooza”…
A jury of advertising journalists from around the world is convening in Amsterdam this week to select the best ads of the year–an honor distinct for two reasons. It’s the only show judged by an impartial jury, meaning no brands or agencies vote. And it comes at both the end and the beginning of awards…
Artificial intelligence researchers have made strides in teaching machines to understand and produce natural-sounding language in recent months, suggesting the potential for vastly improved predictive text tools, chatbots and writing aids–but also stoking fears of fake news and spam on a massive scale. Those concerns spurred research group OpenAI to initially dumb down the public…
As the CBD industry continues to mature, with ecommerce platforms opening up to merchants, the broader cannabis category–slated to reach $30 billion in sales by 2023–is undergoing a similar wave of change. In order to better serve cannabis brands and dispensaries, a cottage industry of payment processors, compliance services and point-of-sale companies has sprung up….
Knoxville-based independent agency Tombras is expanding to New York with three new client relationships. The agency continues its high-flying momentum, opening an office in New York after being named lead creative for Nutrisystem, creative agency and media AOR for FreshDirect, and lead creative agency for men’s grooming brand Harry’s. The new office is in Manhattan…
A little over a year ago two venerable agency brands, J. Walter Thompson and Wunderman, merged to become Wunderman Thompson. The hookup brought together what was then the world’s oldest ad agency and a network that established its chops in the digital and performance space. Today, the WPP-owned agency appointed Bas Korsten and Daniel Bonner…
On Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: “With a retinue of clowns, freaks, animals and floats, the bewhiskered man in red … arrived at 9 o’clock yesterday morning.” The story, measuring just a few column inches, was a throwaway….
Ten years ago, Marques Brownlee was a 14-year-old high school junior in suburban New Jersey, who used his allowance to buy a new laptop for school. The laptop fell short of his expectations, so he taped a review of the unit and uploaded the video to YouTube. Now at age 25, more than 9 million…
PALM SPRINGS, Calif.–Brandweek brought over 700 brand marketers to the desert oasis over Nov. 3-6 to discuss strategy, trends and the future of the advertising ecosystem. Brandweek is grateful for our partners Disney Advertising Sales, Hulu, IBM Watson Advertising, KPMG, NPR, QualtricsXM, trueX, WarnerMedia. Guests of Brandweek’s inaugural white party. Sean T. Smith for Adweek…
WeWork, the ambitious office-sharing startup valued at more than $47 billion earlier this year, is planning to lay off “thousands” of employees as its financial woes mount. According to the New York Times, at least 4,000 employees could lose their jobs, with cuts expected to come from both WeWork’s core subletting business and its ancillary…
Kylie Jenner has sold a 51% stake in her beauty brand, Kylie Cosmetics, to global beauty conglomerate Coty, which valued the company at nearly $1.2 billion. In an announcement this morning, Coty said it would head up the strategic expansion of the brand into new markets as well as beauty categories, while Jenner will continue…
Back in 2006, Alex Bogusky, one of the co-founders of Crispin Porter + Bogusky (since shortened to CPB), raised industry eyebrows when he moved a portion of the agency from its then-home base of Miami to Boulder, Colo. At the time, the industry pondered why the agency would move from a large, fast-paced city to…
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