In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter. That mentality drove its recent campaign for Tide, which featured integrations with Sunday Night Football,…
Describing a marketing vice president as “off the wall” would, in most cases, be something of an insult–but not when it comes to Nick Street. For the past three years, Street has led global integrated marketing efforts for Vans, the athletic shoe that somehow manages the competing tasks of being a legacy brand and the…
After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app. Here’s how it works: users who opt to participate in Swipe Night will join a party that quickly devolves into apocalyptic chaos. Using the app’s swipe feature, they’ll…
Depending on whom you ask, the content on TikTok can skew anywhere from surreal to cringeworthy but can also be, as The New York Times once said, “genuinely fun.” Now, the short-form video giant wants to make ads that are fun, too. TikTok developer documentation explains how since this summer, the company has allowed media…
The several ad industry parody accounts roaming the internet have established their own personalities to put the industry’s elephants in the room. Female Copywriter is brilliantly scathing. Lee Clow’s Beard is akin to a fortune in a cookie with its musings. Though not too up to date, This Ad Life is still a gem. And…
Vegas wedding not your thing? Then head over to your local Helzberg Diamonds store, where employees are now doubling as wedding officiants. The jeweler is hoping its “Hitched at Helzberg” push, created with help from creative agency Carmichael Lynch, will appeal to people who aren’t interested in spending time or money on a traditional wedding….
‘Tis the season for every major social and tech platform to make their lists and check them twice to ensure major new shopping features are available before the holidays begin. A few weeks ago, Pinterest rolled out “shop the look ads,” in which brands can add multiple products into a single ad and new shopping…
Shoppers in the United Kingdom may be increasingly comfortable with personalization in retail, but they still have reservations, a new study reveals. Personalization is playing a larger role in ecommerce, mainly due to the growing amount of data available to retailers to use to create more specific experiences tailored to consumers. In the study, Floris…
Travel recommendation site TripAdvisor will no longer advertise or sell tickets to any attraction that “continues to contribute to the captivity of future generations of cetaceans” by the end of 2019, the company announced today. The banned attractions include any that keep whales, dolphins and porpoises in captivity. The site hopes the change in policy…
Digital product agency Work & Co has acquired Tendigi, a 10-person firm that specializes in mobile app development. Tendigi founder and CEO Jeff Soto will join Work & Co as a director, as will the company’s chief technology officer Nick Lee. The Tendigi team will move into Work & Co’s offices in Brooklyn’s Dumbo neighborhood….
Samsung smartphones become creative tools for everyone from Hollywood makeup artists to rapping grade-schoolers in the phone-maker’s latest ad, which aims to show the range and diversity of the content producers who use Samsung’s devices. The 60-second ad from Wieden + Kennedy is part of Samsung’s ongoing celebration of the 10th anniversary of its first…
At Adweek’s inaugural Fastest Growing Agencies event last week, the CEOs of four agencies that landed on this year’s list came together to share their growth stories and advice for others that might be thinking about going out on their own. From pitching to partnerships, each exec gave insights into how they’ve managed to grow…
Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV–with insights on…
Adweek honored the fastest growing agencies of the year at LinkedIn. Presented by Resulticks, panelists shared career insights, talked about the evolving narrative of agencies, and discussed the changing needs, challenges as well as expectations of marketers. Honorees across categorizes also enjoyed an awards ceremony and networking cocktails. [kickout id=”1?] [kickout id=”2?] [kickout id=”3?] [kickout…
Netflix plans to send Stranger Things fans back to the Upside Down. The streaming service has renewed its smash hit for a fourth season, the company announced Monday. Additionally, it has signed on series creators and showrunners The Duffer Brothers to a multiyear film and series deal. The terms of the deal with the Duffer…
Discovery’s roster of channels–including its flagship Discovery Channel, along with Food Network, TLC and more–is about to become a bit more cohesive. Today, the media company announced a multiyear partnership with FreeWheel that will see the Comcast-owned company offer a single, unified platform for media buyers looking to manage their buys across Discovery’s buffet of…
We all know running your own business isn’t easy. But sometimes the devils are in the details, such as how you’re going to manage your own limited schedule or whether a repair truck will arrive in time to avert a wedding disaster. In its first work for Volkswagen Commercial Vehicles, agency BBH London captures these…
Forever 21, the retailer that served as a fast-fashion pioneer has filed for Chapter 11 bankruptcy. The news was announced late Sunday night. Because Forever 21 is filing for Chapter 11 bankruptcy, rather than Chapter 7, it will be begin the process of undergoing a cost-cutting restructuring to try to save the business, rather than…
Spending on the addressable ad market is expected to hit $3.3 billion by 2020, and recent months have seen ad-tech companies stake their claim in the market with buffets of offerings. With the fall television season kicking off this week, ad-tech firms have debuted some TV-centric rollouts of their own. One of the biggest announcements…
French president Emmanuel Macron recently announced a government initiative that will deploy 5 billion euros of committed institutional capital toward late-stage VC, a year after strategizing with entrepreneurs and startups to elevate the country’s standing in the global tech industry. The investment cohort, mainly composed of insurance companies and asset management firms, will assume a…
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