What’s more embarrassing than having your mugshot taken? Having your mugshot taken in a goofy Halloween costume. As a way to remind Halloween partiers not to overdo it on the booze, David Miami crafted a responsible drinking campaign that taps into the holiday spirit. Budweiser and David Miami worked with real people who have been…
Droga5 has made a flurry of promotions at its New York office, some of which signal future expansion for the agency, which was acquired by Accenture Interactive earlier this year. Neil Heymann, who stepped into the chief creative officer role last year after Droga5 fired Ted Royer amid reports of an internal investigation, will now…
JohnXHannes, the self-described “creative collective” founded by executive creative directors John McKelvey and Hannes Ciatti, is closing up shop as the two founders part ways to start their own individual agencies. McKelvey is leaving to start Mirimar, a creative agency based in Los Angeles and New York. It will be comprised of a core team…
Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with…
A few months ago, Snapchat CEO Evan Spiegel said the key to raising his company’s stock was beefing up marketing budgets while also beefing up the number of Snapchatters on the platform. And it appears the company was able to pull both things off, according to its third-quarter earnings report released today. Snapchat ended the…
After seven years and more than a few controversies, Facebook’s VP of advertising, Rob Goldman, announced his departure from the company. “After more than 7 years, today is my last day at Facebook,” Goldman wrote in a tweet. “What I will miss most are the people, who are among the smartest and most talented I’ve…
When you’re breezing through Instagram photos of friends lounging on the beaches of Cozumel, waving from Times Square, or watching the sun set over Santorini, it’s very easy to overlook all the bumpier moments that led to that picturesque moment. Even for the most seasoned globetrotters among us, little can erase the dread of flying….
Johnson & Johnson has moved its consumer health business in the U.S., comprising its Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman Thompson to MDC Partners’ Doner. “Johnson & Johnson Consumer Health has decided to engage Doner to explore new creative options for advertising and digital marketing for our US Self Care business, including creative…
Bulleit is taking its zeal for 3D printing to the sneaker business. The whiskey brand has unveiled a limited edition pair of 3D-printed shoes as part of an ongoing project to accessorize the 3D-printed cocktail lounge it first created last year. Dallas street artist Kyle Steed and New York custom fabricator Tangible Creative designed the…
Agencies and, by extension, markets outside of the biggies work tirelessly to explain how talent can have a more balanced life. Don’t want to spend $4,000 a month on a 200-square-foot studio in San Francisco? Come to Portland. Dropping a bunch of cash to huddle with seven of your closest friends in Los Angeles? Why…
Following the departure of Twitch’s CMO Kate Jhaveri over the summer, the interactive streaming platform announced Doug Scott will take over the chief marketer role. Scott previously led marketing efforts at the mobile platform Zynga and served as CMO of the music-centric startup BandPage; he also advised the board of YouTube Music. The appointment is…
It took only the weekend for Hyundai Motor America to find its new CMO. The carmaker announced today that it would be replacing Dean Evans, who stepped down on Friday, with Angela Zepeda. Zepeda comes from Hyundai’s agency of record, Innocean USA, where she served as senior vice president and managing director, handling all of…
Abstract jargon like “deep learning” and “neural network” often fails to capture the mind-boggling complexity of the self-learning systems they describe. That awe-inspiring quality was part of what Turkish new media artist Refik Anadol sought to spell out–in a medium of appropriately grand scale–with his new exhibition. The installation, put on by experiential art organization…
Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal operations, the Menlo Park, Calif., giant at one point beta tested analytics to track app…
Kimberly-Clark’s chief growth officer announced in an internal memo obtained by Adweek that Giusy Buonfantino, the company’s chief marketing officer, will no longer be with the consumer-packaged-goods giant, effective Nov. 1. “I have appreciated my time with Giusy over my first two months at K-C,” Alison Lewis wrote in the memo. “Her global leadership in…
If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? “Consumer sentiment has never been so negative,” said Amber Atherton,…
Drinking water is good for you–just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank…
There’s no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between the two beer giants started brewing in February, when Anheuser-Busch aired a Bud Light ad during the Super Bowl suggesting that other competitors, such as Miller Lite and Coors Light, use corn…
Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure travelers arriving at Seattle’s Sea-Tac Airport can more easily find it. In a partnership with Clear Channel Airports, Uber is branding directional signs so travelers can get from their arrival…
14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe’s largest broadcaster. According to multiple sources with knowledge of the developments, AT&T’s ad-tech unit Xandr is poised to announce…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
