Google parent Alphabet Inc., the holding company that consists of a wide range of ventures in addition to the search giant, is inching toward a $1 trillion valuation after positive analyst commentary triggered a 1.7% rise in shares, according to Bloomberg. Now, at $980 billion after a nearly 40% increase following a low in June,…
Just in time for this surge in “new year, new me” perseverance is the launch of Target-owned activewear and sporting goods brand All in Motion, which hits digital shelves on Jan. 17 and will make its way to your local red bullseye outpost on Jan. 24. Created using intel from more than 15,000 adults and…
LAS VEGAS–With a resume that boasts four NBA championship titles, three finals MVPs and 15 All-Star appearances, one would think Shaquille O’Neal might take it easy in retirement. But the self-proclaimed Superman’s portfolio has only grown, as he’s currently the Chief Fun Officer for Carnival Cruise Line, a spokesman for Papa John’s (he also sits…
Stagwell Group, the 4-year-old holding company founded by Mark Penn, is building out a central marketing team to take its data-driven offering to market in a more cohesive manner. The Washington, D.C.-based company has made several hires for the team and promoted its chief operating officer Beth Lester Sidhu, who joined the company when it…
Now that the winter holidays are over and the dregs of the New Year’s champagne have been poured out, Americans have little choice but to turn their weary heads to this year’s presidential race. And with the electorate more ideologically divided than any time since the Vietnam era, it comes as little surprise that both…
Frank Cartagena is joining The Community as chief creative officer of its New York office, which opened three years ago. He takes over from Bobby Hershfield, who served as vice president and executive creative director of The Community’s New York office before leaving last year to join The Via Agency as chief creative officer. Cartagena…
S4 Capital’s content practice has expanded with the addition of data-driven content agency Circus Marketing. Martin Sorrell’s digital advertising and marketing services company is merging its content practice with the Mexico City-based digital agency, which also strengthens its presence in the Latin American region. Named one of Adweek’s Fastest Growing Agencies of 2019, Circus Marketing…
LAS VEGAS–Hong Kong is expected to see more travelers than any other city in the world in 2020, despite protests between democratic activists and supporters of mainland Chinese rule that have affected businesses in the international city. Peggy Fang Roe, a 16-year veteran of Marriott, has spent the last six years overseeing sales and marketing…
Former Taco Bell global chief brand officer Marisa Thalberg is moving to Lowe’s Home Improvement, the company announced today. Thalberg will take on the newly created role of chief brand and marketing officer for the hardware store, and also serve as executive vice president for the company. “Marisa brings extensive experience in building culturally resonant…
Ed Roland is currently hiring for one of the most coveted marketing positions in America, and if this recruitment is anything like the last time he advertised for the post, he expects to get 7,000 applications from all over the country. The ideal candidate will have excellent people skills and be comfortable with travel. Oh,…
LAS VEGAS–Speaking at Adweek’s Through the Looking Glass panel at CES 2020, Jen Wong, Reddit’s chief operating officer, said she’s optimistic the internet will “get better” and healthier–and Reddit will play a role in that. “[Reddit] is like the original internet that never died. … It’s this massive untapped part of digital life that’s continuing…
Nic Owen, president and partner at 72andSunny Amsterdam, has announced that he’s left the agency after a seven-year run to spend more time with his son. His departure follows two others at the MDC Partners-owned agency, which has offices in New York, Los Angeles, Amsterdam, Singapore and Sydney. Justine Armour, who’d served as executive creative…
SodaStream will be advertising in the Super Bowl for the first time since 2014, the brand confirms to Adweek. The ad, which will air just prior to the Super Bowl halftime show, is part of a larger campaign that’s being created by Goodby Silverstein & Partners. Veteran director Bryan Buckley, who has over 60 Super…
LAS VEGAS–In the first Consumer Electronics Show keynote delivered by an airline, Delta CEO Ed Bastian wasted no time getting to what the eager crowd wanted to hear about: the future of travel. The airline has already made several announcements at CES 2020 so far involving its employees, the environment and potentially game-changing technology for…
When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan. Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel…
Olay is advertising in the Super Bowl again this year, the brand confirmed to Adweek. The P&G-owned skincare brand will run a 30-second spot with creative from Badger and Winters during the fourth ad break of the game. Olay is keeping most of the creative details of the spot quiet but did reveal that it…
Philanthropic brand Toms Shoes proved as vulnerable to the retail apocalypse as any legacy mall-based brand, agreeing to an out-of-court restructuring more than a week ago. Toms Shoes was saddled with a roughly $300 million loan due in 2020, according to credit rating agency Moody’s Investors Service. That debt was acquired when founder Blake Mycoskie…
Since the United Kingdom voted to leave the European Union in June 2016, the country’s relationship with the EU has been fraught–to put it mildly. British and European lawmakers have also been stuck in back-and-forth deliberations over how the two nations will move forward following the U.K.’s official European exit, which as of now is…
JetBlue’s planning to make some serious sustainability strides in 2020. The budget airline has plans to offset carbon emissions on all domestic flights by July, and will also begin using sustainable jet fuel on flights out of San Francisco International Airport sometime this year as part of a broader plan to prepare for what it…
When Ken Brook founded the blockchain ad-tech startup MetaX in early 2017, the notion of applying the decentralized ledger system behind cryptocurrency to the ills of digital advertising was still relatively novel. A prolonged rally in the price of bitcoin had brought buzz to all things blockchain, and the company received plenty of early attention….
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