Apr 15

Lively’s Founder on What Victoria’s Secret Does Right and How the DTC Brand’s Approach Differs

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Before launching Lively, a direct-to-consumer lingerie brand, founder and CEO Michelle Cordeiro Grant spent years learning the ins and outs of the business at now-troubled lingerie behemoth Victoria’s Secret. Cordeiro Grant worked as a director of merchandising at Victoria’s Secret for just over four years, joining the company in October 2008 and leaving in December…

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