A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that…
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. “It seemed like it’s the right time to go…
WOWT anchor John Knicely has announced his retirement after more than 50 years in television. After what the station described as a “stellar career,” Knicely will say goodbye on Wednesday, March 12. He recently celebrated 50 years of working in television. Forty of those years were with the Omaha NBC affiliate. “Congratulations to John on…
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After Jon Steinlauf’s surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader … or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert “Bobby” Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company’s full portfolio for…
The numbers $5.08 billion — Fox’s total quarterly revenues, up $844 million or 20%. $388 million — Fox’s quarterly net income, up from $115 million year over year. $8 million — The number Fox received for more than 10 Super Bowl ads this year. 21% — The increase in advertising revenues due to higher political…
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and…
Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don’t know much. Nearly 1 in 5 (17%) of the youngsters thought that they could deduct pretty much anything as a business expense; 13% were sure that they didn’t have…
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…
Coffee Mate is launching its first Super Bowl ad, and it’s tapped a musical icon that’s sure to impress you… much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand’s “Foam Diva” commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news…
A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…
A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront,…
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That’s according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the…
Musician Post Malone and comedian Shane Gillis have been caught on someone’s doorbell cam with a case of Bud Light in tow. At least, that’s the story behind the brand’s sneak peek of its Super Bowl 59 ad. The 15-second teaser video “Knock, Knock… It’s SBLIX,” doesn’t give too much away–beyond the fact the pair…
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy’s links to share products with their followers, and earn commission when they purchase trough those links. Its technology automates the process of sending free products to creators in…
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year’s Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs…
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