Coca-Cola has a product for caffeine lovers. Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that’s a hybrid between coffee and Coca-Cola’s signature beverage. The brand described it as a drink that “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Clever Video Editing Portrays a Message of Unity in Nike’s…
Mark Penn is the CEO and chairman of MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Doner. But his background largely lies in politics: He’s advised both Bill and Hillary Clinton throughout his career as a pollster and strategist. Penn also met with President Trump last year but denies advising him. Penn…
Away from the much-anticipated Big Tech antitrust hearings earlier this week, Luma Partners founder and CEO Terence Kawaja simultaneously delivered his presentation for Adweek’s NexTech 2020 Virtual Summit. “You all have choices,” he began. “You all could be live-watching the four top tech CEOs spew their PR excuses–ahem, I’m sorry.” Kawaja, ad tech’s top investment…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. “Facebook and Google should absolutely be broken up.” Professor Scott…
The early 2019 opening of Hudson Yards, the years-in-the-making development on Manhattan’s far west side, was supposed to revitalize a rare forgotten area of the city. At the center of that effort was a shopping center filled with luxury retailers–and Neiman Marcus’ first New York City store was the heart of it. Cut to not…
Given all of the coverage related to the Covid-19 pandemic, the Black Lives Matter movement and other diversity and inclusion initiatives, massive, record-setting highs in page traffic have been seen across all major online news outlets and platforms in recent months. Media executives from News Corp, The New York Times, Vox Media and The Washington…
Formerly known as Oath, Verizon Media has spent the last year and a half reshaping its ad-tech stack into one of the most widely used services across digital advertising. It’s recently brought native inventory into its DSP, meaning marketers now have access to omnichannel supply, and it’s developed a connected TV measurement tool to help…
I love pitching for new business. However, as someone of color, I flinch slightly whenever I hear “chemistry meeting.” Pitch scorecards may be dreary and mechanistic, but at least there is a sense of rationality and transparency about the scores. The strategy wasn’t robust? Fine. The media planning was fanciful? Fine. Those knocks are part…
A new browser extension will read any article aloud to you with a passable imitation of human cadence and intonation. Podcastle, the company behind it, built the tool on Google DeepMind’s WaveNet technology, which uses a neural network trained on hours of human voices. The extension was also tuned to pick up on the tone…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple’s Affecting Spoken Lullaby Promises 100 Percent Carbon Neutrality by…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. American Eagle Highlights Gen Z’s TikTok Talents in First Remotely…
Wieden + Kennedy has laid off 11% of its global workforce. According to the agency, the main reason for the staff reduction is due to ongoing business pressures related to the continuing pandemic. “We negotiated this as long as we could, but W+K and COVID-19 have reached an impasse,” the agency said in a statement….
The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand. Arielle…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Name of Nissan’s New Car Comes From an Unlikely…
While all Crystal Geyser Alpine Spring Water products claim to be fully recyclable, the bottled water brand has a contentious track record when it comes to sustainability. Back in January, Crystal Geyser admitted to illegally storing arsenic in eastern California and transporting the hazardous metallic wastewater to treatment plants. Following the 16-count indictment, CG Roxane,…
At first glance, the tasks could not have seemed simpler: pour water into a teacup, untie a shoelace, memorize a short sequence of letters. But as soon as a group of escape room experts started testing a new experience in Australia, they realized there was a major catch. Each challenge was designed to recreate the…
Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond. That’s the reality for Russell Barnett, L.A. Brand Stars honoree and CMO of fast-growing My/Mo Mochi. The brand’s team had…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Hard Seltzer Brand Created a Mask You Can Drink…
Tapping into an increased interest in sustainable practices, fashion resale platform ThredUp and Brooklyn-based clothing designer Zero Waste Daniel have launched a collection made entirely from secondhand garments and fabrics. The “ReFashion” collection takes the more than 100,000 secondhand clothing items sent to ThredUp each day and transforms them into clothing for resale with the…
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