If you’re a gin drinker, someone searching for a cheap wireless plan or happen to be shopping around for an ad agency, odds are you’ve heard of Aviation Gin, Mint Mobile and Maximum Effort–three ventures that occupy the time of Ryan Reynolds. And even if none of these circumstances applies to you, odds are you’ve…
Key Insight: As part of this year’s “viewer first” upfront push, AMC Networks has been expanding The Walking Dead and its other shows to new platforms, including Pluto TV, IMDb TV and Reddit. AMC Networks has been growing The Walking Dead franchise over the past several years with TV and movie spinoffs, but now the…
Key Insight: During the pandemic, travelers have opted for drive-to leisure destinations, such as beaches and parks. For travelers who want to pair visits to Yellowstone, Yosemite and Rocky Mountain national parks with indoor plumbing, Marriott announced this morning it’s teaming up with the National Park Foundation, the charitable arm of the National Park Service….
The World Federation of Advertisers (WFA) has released a framework for cross-media measurement, what it calls the “holy grail” for marketers. Given the fragmentation of media consumption, the aim is to manage how many times someone sees the same ad on all their devices, and then measure the results of those campaigns across all forms…
Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of…
Twitter reached its first-ever content collaboration with a healthcare platform, inking a partnership Thursday with WebMD. WebMD video content in the Twitter feed and in Twitter Moments will help educate people on health topics and highlight stories from patients living with and managing chronic conditions and other health issues. Content will be rolled out to…
Despite making a significant commitment to remote work going forward, Facebook continues to gobble up large parcels of commercial real estate, and the complex that was originally slated to be home to outdoor clothing and gear retailer REI in Bellevue, Wash., became the latest addition to the list this week. REI said it finalized the…
Chatroom platform Discord has named Tesa Aragones, former marketing head of photography app VSCO, as its new CMO following a blockbuster $100 million funding round in late June. The startup, which is now valued at $3.5 billion, also named Clint Smith as its first-ever chief legal officer. The C-suite expansion comes as the company attempts…
Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 due to “humanity’s increasing destruction of nature.” To promote awareness of these serious declines, caused largely by human actions, WWF’s Danish creative agency Pong turned…
Another high-profile NBCUniversal TV exec is leaving the company as a result of last month’s big overhaul. Chris McCumber, president of USA Network and Syfy, is exiting after nearly two decades at the company, he said today. “After nearly 20 years at this tremendous company, this has not been an easy decision. Yet I believe…
The Icelandic people are so proud of their country’s fish that they celebrate it twice a week with Fishmas–well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare…
In spite of recent positive news out of the U.S. Bureau of Labor Statistics–non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August–advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the threat of Covid-19 and major economic fallout…
Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats of reaching consumers. A new report from b-to-b platform Drift and Heinz Marketing charted a 92% year-over-year growth in chatbot usage compared to more modest increases in other types of conversational…
In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers…
Key Insight: Some college football marketers had already shifted their spend to the NFL as a result of last month’s Big Ten and Pac-12 postponements. Just one month after the Big Ten conference opted to postpone its fall sports seasons–including college football–due to Covid-19, it has reversed course and will begin playing football games starting…
Neighborhood social network Nextdoor is waving to its users via its redesigned logo. Nextdoor said it incorporated a wave over the N in the logo as a “universal gesture of connection,” as well as “a warm welcome to all and a reminder that when we reach out to connect with those nearby, the possibilities are…
Instagram recently began rolling out six sets of voting stickers to encourage users to vote in the 2020 U.S. election. Our guide will show you how to use these stickers on an Instagram Stories post. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or uploaded a photo…
In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools. The advertising giant hopes these moves will further the flow of ad dollars to digital as the TV landscape goes through unprecedented change. Advanced contextual targeting on YouTube…
Southwest Airlines is rolling out its second campaign of the pandemic, another sign that the Dallas-based airline is going against the grain of an industry that’s faced pandemic-induced decimation. The “Wanna Get Away” campaign, released today, features two 30-second spots created with agency GSD&M. It’s familiar ground for the brand, which first rolled out “Wanna…
DTC fashion brand Everlane rose to fame for its “radical transparency” tagline and promise to share details about its manufacturing and supply chain processes. Now, it’s applying that tagline internally, too. Michael Preysman, the founder and CEO of Everlane, took the stage at this year’s Brandweek to discuss how the company is transforming and dealing…
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