The mysterious exchange of people’s online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are what kickstart the aggregation and selling of user data for the purpose of serving targeted ads, but lawmakers and regulators are ramping up scrutiny of these opaque data practices, since data can easily fall in…
Target has appointed Maurice Cooper as its newest senior vice president of marketing. In joining the company, Cooper will directly oversee Target’s marketing operations, overseeing campaigns and promotions across paid, owned and shared media. According to a statement from Target, he will create “plans that are guest-centric, culturally relevant and inclusive to fuel consumer affinity…
After almost five years with eBay, first as chief marketing officer for North America and then as vp and global CMO, Suzy Deering is leaving the ecommerce platform. In a statement shared on LinkedIn, Deering called the decision to leave eBay “anything but easy,” but noted that the timing is right for her to pursue…
HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country. The activations–the first of which kicks off at 10 p.m. ET tonight–will also be viewable on YouTube Live and include…
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers. The initiative offers 19 certified partners to brands looking to reach TikTok users through in-app advertising, with support in campaign management, creative development, branded effects and measurement. This program also follows the platform’s…
This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns…
Ahead of the U.S. elections this November, Pinterest is making some changes to boost civic engagement on its platform and tightening its policies on political ads. The company will not run ads against election-related search terms to “help ensure there’s a lower risk of ads appearing next to content that’s not inspiring (and therefore less…
In a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe. The minute-long ad opens with a bar manager explaining that while she’s asking a lot of…
Today, Selena Gomez joins the likes of Rihanna, Kylie Jenner and Lady Gaga in the world of celebrity-founded beauty brands, with the launch of Rare Beauty. The brand is focused on cosmetics and related accessories, debuting with 20 products in its repertoire, including foundation and concealer in 48 shades–eight more than the groundbreaking 40 that…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Burger King Is Reimagining the Restaurant Experience During the…
Key insights: Planned enhancements will include contactless ordering and delivery modes such as coded lockers to pick up food. Burger King says the new design will result in a physical footprint 60% smaller than a traditional BK restaurant building and site. The last time Adweek caught up with Jos? Cil, the CEO of Restaurant Brands…
Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year. During Adweek’s Breaking the…
If 2020 has brought an unprecedented reckoning around racial injustice in America, sports might be among the most impacted industries, a testing ground for just how far corporate brands can move into political discourse. NBA playoff games get canceled when players go on strike. A reckoning on Native American slurs forces the Washington Redskins to…
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by advertisers. Only 9% of ad buyers have clearly…
Death sucks. But, when the time comes, being in control of your own end-of-life care can make the process smoother–as Danny DeVito and Michael Douglas promote in a charming new ad. The spot for POLST–Practitioner Orders for Life-Sustaining Treatment–was directed by Gerry Graf, founder of now-closed creative agency Barton F. Graf, via production company m…
Google is playing a waiting game this summer. For months, the Menlo Park, Calif.-based tech giant has been anticipating dueling lawsuits–one from the U.S. Department of Justice, and one from a coalition of states led by Texas Attorney General Ken Paxton–over potential antitrust violations. Sundar Pichai, CEO of Google and parent company Alphabet, has already…
During Adweek’s Breaking the Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit today, Adweek senior editor, agencies, Doug Zanger, and agencies reporter Minda Smiley posed questions to three thought leaders about the pressing issues facing independent agencies today. Erin Allsman, executive vice president and managing director of Brownstein Group; Julie Dub?, partner and…
As the United States heads into a presidential election at a time when it’s harder than ever to root out fake news online, Microsoft is releasing a new tool aimed at better detecting AI-generated deepfakes. The software, which is the product of a partnership between the tech giant and the hybrid nonprofit-commercial enterprise AI Foundation,…
Following the police killings and shootings of Black Americans including George Floyd, Breonna Taylor, Rayshard Brooks and, most recently, Jacob Blake, talent and executives from streamer Urban Movie Channel (UMC) are sharing stories of their first encounters with law enforcement to raise awareness about police brutality. In a haunting six-minute PSA, stars of the AMC…
To address a nationwide poll worker shortage and encourage employees to vote, Old Navy announced today that it will pay its employees to work at the polls on Election Day and give workers up to three hours of paid time off on Nov. 3 to cast their ballots. It’s part of a broader initiative by…
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