Snapchat+ is Snapchat’s subscription service that gives subscribers access to exclusive features on the social networking platform. One of these features is the ability to change the appearance of the capture button on Snapchat’s camera screen. Our guide will show you how to Snapchat’s capture button if you’re a Snapchat+ subscriber. Note: These screenshots were…
Snapchat’s Snapchat+ subscription service allows subscribers to customize the look of each conversation on the social networking platform with a different background wallpaper. Our guide will show you how to change a chat’s wallpaper in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s “Chats”…
Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry’s largest trade show to be a return to form with at…
As travel became a polarizing topic in the depths of the pandemic, Kayak decided to take a risk. Backed by artificial intelligence that revealed that “denialism” was a hot topic online, the travel booking site waded into potential political controversy with a set of spots that poked fun at conspiracy-minded debates playing out across the…
Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and…
American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive,…
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the…
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind–if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the…
There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show. “You bought…
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion–it’s Kevin!–breaks away from its…
The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping…
In today’s episode of Let’s Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand’s sole internet strategy. As social media sites (and their users)…
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. In…
Duck season? Rabbit season? For Warner Bros. Discovery’s Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28. The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the…
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The…
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year’s ceremony–the first fully in-person event…
The metaverse is still in its extremely early stages of development–it feels almost like a party that just started. It’s an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a…
Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company’s dispensary brand front and center at the hockey champ’s televised games. The deal, a first between a professional team and a cannabis marketer, will stretch from the Wolves’ home stadium, Allstate Arena,…
Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star’s personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set…
If you’ve been on TikTok within the last 18 months, you’ve come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to…
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