Sometimes you encounter an idea whose time has come. That doesn’t make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong “We come in peace” vibes, pioneers for their ilk, zealously shilling our two favorite types of food–junk and fast. Both…
Steak-umm, the frozen sliced cheesesteak meat brand, has finally found the promised land, earning the blue checkmark of Twitter verification that it’s coveted so desperately. But it’s still kinda pissed at Jack and company. OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE STEAK-UMM BLESS…
Minnesota indie agency Periscope is making a commitment to infuse emerging tech–including virtual reality, augmented reality and artificial intelligence–in every aspect of its creative work. Naturally, it needed a brand new team of innovators, which it dubbed Connected Experiences, to build that tech in-house. “This team is going to be connected in everything we do,”…
After taking a hiatus in 2017, Toyota will return to the Super Bowl LII on Feb. 4, with two 60-second spots, a representative for the automaker confirmed to Adweek. The person said one of the Big Game commercials will focus on Toyota’s Winter Olympics sponsorship and the other will focus solely on the brand. No…
CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores. “As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers…
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon’s new spokeswoman, and as part of that deal,…
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry. Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have…
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which…
Looking for a cuddly robot? Or maybe you’re interested in a pair of shoes that can detect when you’ve fallen and call for help? Good news–CES has a startup for you. Eureka Park, the area of the conference that focuses on startups, is full of Internet of Things devices and future-forward ideas. There’s Buddy, the…
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook’s CEO said that its 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard.” The…
To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…
Oh, cryptocurrency. Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea–or shall we say Long Blockchain Corp.?–hasn’t helped matters.) But KFC Canada has found…
Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it’s not surprising that for the second year in a row, Amoboee’s list of the most-anticipated movies of the year is dominated by them. To create the list, the…
If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and…
In a sweet series of ads for Blue Apron, Droga5 shows people “What Cooking Can Do” every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old dog learn new tricks (i.e., a 76-year-old man picking up an apron for what may be the…
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances. To help clients manage the show floor, agencies and publishers put together curated tours to…
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT…
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available. Sakiewicz said that because…
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. “Simplification is taking two routes: putting everything together in one device or making it have a single function,” said…
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