This week, The Atlantic magazine’s 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a 21st-century marketing partner, comes complete with a revamped online hub. The new, more concise and contemporary brand name aims to better highlight the group’s work and…
It’s finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared: consumers have mastered the art of accessing the wealth of content sitting behind the notorious “input button.” According to recent streaming meter data from my company, Nielsen,…
A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled “Built-In Pins,” the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual…
Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval. Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued…
There are many ways to respond to #MeToo. Who’d have guessed, though, that one way would be #EverAfter? The phrase “happily ever after,” typically used to finish a stock fairy tale, is adapted in Audi Spain’s animated short film “Ever After.” In it, a little girl slips into bed as her father reads her favorite…
Former Hulu senior vice president and head of marketing Jenny Wall will become podcast network Gimlet Media’s first chief marketing officer. Wall will oversee all marketing and audience-growth efforts at Brooklyn-based Gimlet Media, which has been expanding its efforts in branded podcasting, inking deals with Blue Apron, Mastercard, Microsoft and more. She brings three years…
Owen Wilson seemed to enjoy France the last time he was there. Now he’s back–and bringing an American staple, Oreo cookies, with him. A new Oreo campaign running in France, from Paris agency Buzzman, is about as goofy as it gets, featuring the actor serving as pitchman but getting all of his commercial lines ludicrously…
Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet? No wonder you haven’t done that again. Carnival Cruise Lines knows the industry has some baggage, so to speak, and aims to wipe away those musty old images with its new “Choose Fun” campaign,…
Denim jeans for women made their commercial debut in 1934, and ever since then, one rule has held true: Most women do not like shopping for them. A 2010 Mintel survey conducted in the U.K. revealed that 64 percent of women felt it was “difficult to find jeans that fit them properly,” a rate over…
Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it’s opening a new studio in Los Angeles to create immersive content that allows viewers to walk within a space in VR rather…
M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users–reportedly some 2,000, all in California–that the service will no longer be available after Jan. 19. Casey Newton of The Verge reported that contractors that had been working on M will…
Dick Clark’s American Bandstand had more than its share of cheesy guests over the years–bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled Buckner & Garcia, two friends who’d met at Perkins High School in Akron, Ohio, and managed to write a song that,…
As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home–with their rapidly expanding sets of AI skills and services–will be completely unavoidable for the 180,000 expected attendees at this week’s annual Consumer…
Last week’s issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It’s also the first issue to feature augmented reality activations–four of them, all on the issue’s theme of optimism. They include an interview with guest editor Bill Gates by Time’s Nancy Gibbs, an animated infographic…
Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join Budweiser, Bud Light and Stella Artois as the brands airing spots during the Big Game, according to a…
Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn’t typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also noticed that the actual LinkedIn user who was featured in the ad didn’t fit the “white collar businesspeople” stereotype of the…
Cruise ships aren’t just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They’re a way to connect with nature and the things that really matter in life, like other people and baby sloths. A wizened captain waxes philosophical about change in the centerpiece 1:30 ad from agency Omelet. A…
In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA’s parent organization, IPG, Ventures has partnered with the Los Angeles Dodgers since 2015 to help 15 companies broaden their knowledge and capabilities in the sports tech and entertainment space through a national program…
Oprah Winfrey’s speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the video of the speech, shared via the Golden Globes Facebook Watch page, had been viewed nearly 24 million times and shared over 400,000…
After serving 10 years as GroupM’s U.K. CEO, Nick Theakstone is being repositioned to the newly created role of global chief investment officer at the WPP-owned media investment management company. Theakstone will be succeeded in his previous position by Tom George, who most recently was chairman for MEC’s U.K. and Northern Europe division and its…
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