When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche “Punks & Poets” network of brand ambassadors. The 90-second “Stitched Different” film follows artists and athletes as they sport Stance shorts, joggers and apparel while running up a mountain,…
Gap-owned brand Athleta has kicked off Women’s History Month by partnering with Olympic swimmer, Katie Ledecky, and unveiling a campaign that will aim to re-establish its place as the “OG” in women’s athletic apparel. Ledecky–who will be going into the 2024 Paris Olympics as the world’s most decorated women’s swimmer with 21 world championships and…
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline has launched its “Mended Murals” project to raise awareness of the issue through street art. The multi-city initiative taps into the talents of local…
For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it’s returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a “Casa Cultura.” Between the lines This year, the company is leaving Pier 36 for the…
Walmart has officially been shopping in the TV aisle, announcing today that it’s buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to…
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see a NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled…
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the…
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday’s Super Bowl matchup showcasing the Kansas City Chiefs’ overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game…
The Super Bowl went to overtime for only the second time in history–giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
The Super Bowl season is so game-changing for advertising that some brands don’t even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn’t a…
The Super Bowl season is so game-changing for advertising that some brands don’t even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn’t a…
A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there–at least for beauty and skincare brand Eos. Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of…
If the Super Bowl is advertising’s peerless platform–and it is, with north of 110 million viewers and a prized place in marketing history–is it any wonder some performers crack under the pressure? “Safe, lazy, boring,” one observer called the crop of ads last year. Some critics claim that Super Bowl ads’ creativity is bottoming out,…
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign. Set to run for eight weeks in the U.K. from Feb. 2, the minutelong TV spot, “Airport,” continues the…
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora’s hopeful ad focuses on the emotional transformation that love can bring. Airing ahead of Valentine’s Day, Teleflora’s “Believe in Love” urges couples to think about how love has…
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58. But the executive who spearheaded the food-themed “Prop Bites” program said it “felt like the right connection” between two companies with…
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year. The agency network, which owns Saatchi & Saatchi, Leo Burnett, Sapient, Epsilon and Starcom, made $14.276 million (13.099 million euros) during the last financial year,…
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