On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook’s CEO said that its 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard.” The…
To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…
Oh, cryptocurrency. Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea–or shall we say Long Blockchain Corp.?–hasn’t helped matters.) But KFC Canada has found…
Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it’s not surprising that for the second year in a row, Amoboee’s list of the most-anticipated movies of the year is dominated by them. To create the list, the…
If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and…
In a sweet series of ads for Blue Apron, Droga5 shows people “What Cooking Can Do” every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old dog learn new tricks (i.e., a 76-year-old man picking up an apron for what may be the…
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances. To help clients manage the show floor, agencies and publishers put together curated tours to…
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT…
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available. Sakiewicz said that because…
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. “Simplification is taking two routes: putting everything together in one device or making it have a single function,” said…
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that…
Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence…
As Martin Luther King Jr. Day approaches, social media and community managers for brands big and small are thinking about posting quotes and images of King in reverence to his amazing legacy. Here are a few things to think about before scheduling that post hitting the send button. According to The Washington Post, “All of…
YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded “We found a dead body in the Japanese Suicide Forest…” to his 15 million subscribers. The video, which Paul initially called “a moment in YouTube history,” quickly drew sharp criticism for its offensive, voyeuristic treatment…
On Jan. 9, Michael Cohen–President Donald Trump’s personal lawyer–filed a pair defamation lawsuits against BuzzFeed and research firm Fusion GPS for publishing a document alleging that Trump’s presidential campaign had unsanctioned meetings with Russian operatives. Last year, BuzzFeed published a 35-page dossier that “includes specific, unverified and potentially unverifiable allegations of contact between Trump aides…
Edel Rodriguez, the Cuban-born illustrator who’s designed several instantly iconic Donald Trump covers for Time magazine–and some even more shocking ones for Germany’s Der Spiegel–is out with his latest effort for Time. And it’s incendiary indeed. The new cover, marking the culmination of Trump’s first year in the White House, features the president with his…
Pereira & O’Dell’s co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him. As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop’s most interesting work, will oversee the…
Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages the reader to pee on it. If she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib–using…
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as…
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