Nov
07
Gene Wilder’s ‘Pure Imagination’ From Willy Wonka Becomes a Poignant Alzheimer’s PSA
Posted in: UncategorizedA moving new campaign is seeking to raise money to battle Alzheimer’s by using one of its best known victims in one of his most iconic roles–Gene Wilder singing “Pure Imagination” in Willy Wonka & the Chocolate Factory. A 90-second PSA from the nonprofit Alzheimer’s Association and agency MullenLowe features the late performer in one…
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