J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to “pursue other interests,” according to the agency’s statement. “We are reimagining the future of the agency,” Tamara Ingram, JWT Worldwide CEO, said in a statement….
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony’s activation, which ran from March 15-16, concluded with the debut of artist Khalid’s “Young, Dumb and Broke” VR music video. For the…
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to “Have Her Back” in the wake of the #MeToo and #TimesUp movements. The effort begins with a powerful video and website tied to a twofold mission: supporting female…
An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant’s marketing department while also mentioning an investigation into unspecified behavior within the organization. In the biggest move, Trevor Edwards, a 25-year veteran of the organization whom many saw as Parker’s potential heir,…
AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has come for Generation X to enter its fifth decade–and my, how the time files. The work also takes a notably different…
Meal kit companies promise to make consumers’ lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make cooking more exciting and accessible. With chef-crafted recipes and seasonable ingredients that are healthier and ethically sourced–thereby eliminating waste and enhancing sustainability–the world would…
Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing … well, two things if you count his famous beard. The beer brand’s first major campaign since moving its account from Havas Worldwide to Droga5 last year contains no trace of The Most Interesting Man in the World, or the…
Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state’s third craft brewery, Breckenridge Brewing expanded two years later with a manufacturing facility in Denver and is now headquartered in a 12-acre Littleton, Colorado location. AB InBev acquired Breckenridge Brewing in late 2015,…
It’s hard to believe United could have a worse year than its last, but just a couple months in, 2018 is already shaping up to be a PR disaster for the airline–and this time, bad decisions proved to be fatal. The New York Post reported on Monday night that a dog died onboard a United…
One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo…
It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and–wham–we smack into some nitwit (often, we have more colorful terms) standing there frozen, eyes glued to a smartphone….
Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its entertainment and content marketing agency of record. The decision followed a competitive six-month review process involving several other unnamed holding groups. It also marks the first time the fast…
Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas. “In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas…
Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of digitally native brands using SXSW as a way to connect with consumers in real life but with a focus…
Artificial intelligence is definitely about to take over your living room–that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a house nearby downtown Austin with its AI and voice platform, Google Assistant, to show how everything in everyday life–from lights, blinds, appliances and…
Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry. Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts…
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. “In marketing, we are creating more of…
Google–which has notoriously struggled with its own sexual harassment issues–is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a slew of Google Trends data showing the uptick in searches specific to gender equality. Google’s data is indexed to 100, which represents the maximum number…
Today is International Women’s Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past year. Below, see some of the branded efforts today. We’ll be updating this story throughout the day. Barbie The Mattel brand unveiled dolls…
McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
