An epic love story! Who doesn’t want one? Bollywood’s been selling them to us for years, so it’s apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work. “Start Something Epic,” by BBH India and directed by Bharat Sikka, stars indie musician and actor Kavya Trehan as a standard-issue…
It doesn’t take a lot for people to stop believing in their institutions. It doesn’t take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become…
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize…
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process–like the work Jordan has to do to get into his character as Erik Killmonger…
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she’s found herself toting around trade-show floors. It goes like this: “Everything is heavily logoed, and I have to decide: Do I toss this?…
A coup d’etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week’s episode of Seinfeld. But no longer. The last year has marked a distinct shift in power…
Almost three decades after its spot “Lion,” directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts–with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle…
“Seventy-one dead.” “And still no arrests?” “How come?” Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London–where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign–created by community-led organization Justice4Grenfell and BBH Labs–mirrors the 2017 drama film “Three Billboards Outside…
Last Monday, the Adweek TV and Video teams braved the frigid Times Square conditions to show passersby the first few seconds from a number of Super Bowl ads and asked them to guess which brands were in the ads. The results were not great. So we gave it another shot, braving the slightly-less-frigid Columbus Circle…
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency’s parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he served in the same role….
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. “Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she’s philanthropic–she has all these competing demands on her time,” The…
If you’re a creative director at an agency you might tune out ads more than the average person–even if the copy is incredibly clever. At least, that was the thinking behind Musicbed’s hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf’s Gerry Graf, 360i…
Subway’s reintroduction to the public doesn’t include any company backstory like its previous campaign. It doesn’t mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. A series…
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are…
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is placing all design disciplines under one hood, “fostering even greater integration.” Ting will be responsible for the growth and evolution…
Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back–as the Mars candy brand tends to do every Valentine’s Day–by opening its own restaurant catering exclusively…
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, “They might post about helping people find everything…
The Y (formerly the YMCA) is launching a new content series called “My Y Story” demonstrating the value of its various offerings to individuals and communities, featuring actor Ethan Hawke, Olympic gold medalist Allyson Felix and celebrity chef Marcus Samuelsson. The series is a further extension of the “For a Better Us” campaign launched in…
If a robot were to write sonnet, what would it sound like? And, perhaps more importantly, what would it feel like? This Valentine’s Day, teams of developers and designers at Brooklyn-based agency Huge wanted to use technology to help star-crossed lovers stay out of the Hallmark aisle. During a one-day employee hackathon, the winning team…
Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners’ long-running “What happens here, stays here” tagline for the city’s Convention and Visitors Authority’s faces a “cloudy future” in the wake of sexual harassment allegations against casino owner Steve…
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