The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability from their employers and colleagues. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” our panel looks at how the #MeToo movement…
In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most recently the $350 million U.S. media account for Amgen. The shop has expanded to six U.S. locations and 16 global offices from…
An ambitious campaign from MGM Resorts and agency McCann New York is celebrating LGBTQ love–and increasingly tolerant attitudes towards same-sex marriage–by teaming up with top musical artists to re-imagine classic, traditionally heterosexual love songs as same-sex wedding tunes. Titled “Universal Love,” the six-song recording includes performances from Bob Dylan, St. Vincent and Kesha, delivering fresh…
More and more people today, 50 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world that its consumers are living in, so today American Express is launching what it describes as…
Casual restaurants are at a critical breaking point. Consumers–hello, millennials and Gen Z–are increasingly fleeing legacy chains, from Applebee’s to Olive Garden, in favor of trendier, tech-savvy, more health-conscious options. Applebee’s announced plans to close between 60 and 80 eateries in 2018, citing a millennial-driven decline in foot traffic as a major factor. Sister brand…
As innovation in mobile changes how society operates, women are using their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning. Almost half of women ages 18 to 34 check their phones as soon as they wake up, and another 36 percent…
While introducing his “2020: Sprint to the Future” plan, Publicis Groupe CEO and chairman Arthur Sadoun explained one of the key areas for growth for the holding company will be in consulting work. The plan detailed how it will expand and deepen its expertise in technology and consulting led by digital business transformation unit Publicis.Sapient,…
Speaking to Adweek at the 4A’s Accelerate conference in Miami, David & Goliath founder and chairman David Angelo discussed life at the creative shop after Innocean Worldwide, the Hyundai Motor Company’s global advertising division, acquired it late last year. According to Angelo, it’s business as usual. “The great thing about our relationship is that they…
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of staff at Onion Inc., which includes The Onion, A/V Club and Clickhole, voted last week to unionize with the Writers Guild of…
The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media entrepreneur and TV personality Byron Allen. Now, it’s making headlines again with the second iteration of streaming service Local Now. TWC is…
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well as Miami and employs around 84 people between the two offices. The agency provides digital advertising services including digital strategy, creative development, content creation,…
After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through March for impressions served in Facebook’s news feed on desktop, mobile web and mobile app environments. MRC also awarded accreditation for Instagram ad impressions…
Design Army has made the chicken. Now it’s going back to the egg. The Washington, D.C., agency, perhaps best known for its gorgeously crafted ads for Georgetown Optician, is planning to open a new space in a warehouse district over on the Maryland border. But it’s not another office, or even a traditional workspace. It’s…
While it’s no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That’s why Publicis Media conducted a study on “The Rise of Voice,” which attempts to help marketers wrap their head around…
On April Fools’ Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a “187,000,000,000,000,000,000-gallon saltwater tank [with] sharks, maybe crabs and weird things that touch your foot and freak you out.” If you read the press release the prank was obvious but…
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two years after it was filed, with the parties agreeing to settle for an undisclosed sum. Agency leadership announced the decision today after the legal…
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant’s electronics recycling program, and he decided he wanted to participate. A year later, the ensuing collaboration has yielded jaw-dropping results–namely a trio of elaborate photographs shot in Wong’s hyper-realistic style. Launched…
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory and a paucity of measurement tools have prevented advertisers from executing campaigns at scale. Today, the addressable TV market, while growing, makes up a small fraction…
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWAMedia Arts Lab and director of Media Arts, TBWAWorldwide, Esther Lee, evp and global CMO of MetLife, Inc. and Seth Godin, speaker…
Taking its marketing cue from insurance brands like Geico, Progressive and Allstate, OneMain Financial is looking to make the not-so-interesting topic of personal lending a little more personable in its first brand campaign. “Lending Done Human” launches today with two 30-second videos based on the notion that applying for a personal loan doesn’t have to…
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