DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of strategy at DDB New York. Russo will oversee the Chicago office’s strategy and insights department with a focus on growth for clients and…
The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces everything from Michelob to King Cobra Light to, of course, Budweiser. But as Hurricane Florence set its sights on the Carolinas last week, the…
Papa John’s is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John Schnatter from its marketing materials. The campaign, called “Voices,” is a tribute to the “real” people–franchisee owners, restaurant managers, drivers, etc.–who form the backbone…
Developed almost 50 years ago when the agency was still known as Martin & Woltz Inc., The Martin Agency’s “Virginia is for lovers” has stood the test of time, becoming one of the most iconic tourism slogans ever created. Virginia Tourism Corporation moved its account to BCF in 2006, but in the wake of the…
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing, illustrating their interpretation of peace. After a flood of submissions, the agency put the art on wrapping paper that was sent to…
New data from Prudential Financial shows that one-third of Americans don’t have a clear picture of their finances and retirement planing, with some thinking they are better off than they really are and others thinking they are worse off. The brand just released its very first Financial Wellness Census, a survey of 3,000 people between…
It’s heartwarming when a brand uses its scale in the interest of the public good. It’s better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished just that, and in a deliciously subversive way, by launching the “Black Supermarket” alongside agency Marcel. Activated at Carrefour stores nationwide, the…
Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism’s office and AOR clients. “Overall, we’re seeing a trend of midsize creative agencies attracting a lot of business at the moment, because we have enough scale and…
2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide. Pepsi scored a pretty sizable recognition by Effie Worldwide, a…
If there’s one certainty in advertising, it’s the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with the Wounded Warrior Project, just in time for Memorial Day. The spot features real military families with real stories, like that…
Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the best value, and it’s such a no-brainer, two kids can tell you that. “This campaign is about challenging the conventions of retail…
If there’s one thing that can unite people in trying times, it’s a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th anniversary of the much-revered week in television programming, beginning July 22, by bringing viewers unprecedented access to exotic shark-infested…
Revlon has named Debra G. Perelman, former COO, the company’s first female CEO and president. Perelman is the daughter of billionaire Ronald O. Perelman, who owns 80 percent of Revlon through investment firm MacAndrews & Forbes. Ms. Perelman has over 20 years experience at the company. Previously Ms. Perelman served in roles all across the…
Disney’s making it extra-easy to get to the movies this summer. To showcase how smooth the experience can be, Disney-backed social movie ticketing app Atom Tickets has launched its very first ad campaign just in time for the season. The comedic spot, directed by Peter Berg, stars actress Anna Faris quoting some of the most…
Brands will try just about anything to catch people’s attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too far this time–even by New Yorkers’ standards. The company has recently tried to carve out a share of the food-delivery…
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald’s restaurant employees, have filed sexual harassment complaints against the company. The complaints come from women across nine cities including Chicago, Detroit, Durham, N.C., Kansas City, Mo., Los Angeles,…
Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don’t have that luxury, especially if they’re owned by parent companies that report, first and foremost, to their investors. Media network PHD is part of Omnicom, the…
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film “The Tapestry,” created by BBC Creative and BBC Sports Marketing and animated by Blinkink, they can do just that this year. BBC’s World Cup 2018 promotional campaign…
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. “The Harvey Milk Limited Edition Bottle continues Stoli’s 25-year history supporting the LGBTQ community and commemorates the 40th anniversary of Milk taking office in 1978 as the first openly gay…
To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive behavior; every other carbonated drink on the market has trained us never to shake the can … unless you want it to explode down the front of your shirt. But…
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