While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released today by the research firm Gartner, the global business value derived from AI is expected to increase to $1.2 trillion this…
Shaving brand Barbasol has selected The Onion’s content studio, Onion Labs, to serve as its creative agency of record. Onion Labs’ first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand’s expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a “no brainer,” comparing…
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened–and they won’t be closing anytime soon. Honorees at the Matrix Awards, hosted by New York Women in Communications at the Sheraton New York Times Square Hotel, made that clear on Monday when…
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health’s CA Tobacco Control Program (CTCP) have a wake-up call for you. A new campaign entitled “Flavors Hook Kids,” which the agency claims is the largest effort to date targeting flavored tobacco products…
George Hamilton is sitting by the Royalton Hotel’s rooftop pool wearing a crisp gray suit–it’s much too chilly for swimming–and sipping a pink cocktail. At an age when many actors of his generation have slipped into Hollywood’s pastures, Hamilton, 78, a veteran of over 100 roles, is still going strong and clearly enjoying the attention….
Netflix, Hulu, HBO Go, Amazon Prime. Our entertainment options are endless these days, but how much disruption can we expect in the coming months and years? And in the short term, which options are actually worth your dollars and time? On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by…
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that–while also celebrating its 30-year anniversary in Hungary–with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on…
Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering Committee that would work together from different facets of the industry. The committee includes representatives from…
Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than highlighting the services it offers. Debuting with a 60-second TV spot tonight on cable sports and entertainment channels–including those of the NFL, MLB and…
Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this effort is to streamline Ogilvy’s operations in the U.S., thereby creating a faster and more agile…
M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in the New York City area…
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale…
The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn’t come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by “non-traditional buyers” like the consulting behemoths disrupting…
Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York’s Bowling Green Park last March, is moving to a newer, even more prominent home right in front of the New York Stock Exchange. The Office of New York City Mayor Bill de Blasio and State…
This year’s 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each runner, with help from digital…
Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2 percent decline. In the critical North American market, Publicis saw organic growth of 2.8 percent in the quarter; a feat after competitor…
It’s been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there’s still a long way to go. After the legalization of gay marriage, many incorrectly assumed that LGBT citizens have equal rights in all aspects of…
It’s a balmy afternoon on Lafayette Street in Manhattan’s artsy SoHo district. Just to the south, beyond Petrosino Square, is the old police headquarters condo that the likes of Cindy Crawford and Calvin Klein have called home. At the corner of Spring Street is The Dominick Hotel (until recently the Trump SoHo), where a one-bedroom…
The U.S. division of international telecom conglomerate Altice has chosen WPP’s Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review, though sources say Wavemaker pitched against incumbent Horizon Media, which had managed the media business for…
Brands launching their own clothing lines isn’t a new thing. We’ve seen it over and over again from companies including McDonald’s, KFC and Taco Bell (in collaboration with Forever 21). All of the pieces looked comfy, cozy and of course stylish, but there’s a new brand hopping on the trend and it’s possibly one of…
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