After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. “For years, I carried a notebook where I would write down everything that I would do differently in advertising and at the agency level,” Platt said in a statement. “Those ideas…
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757–this time it’s one from George Washington–to create the Budweiser Freedom Reserve Red Lager. The new lager features molasses in the recipe, a nod to Washington’s mixture, as well as…
Love it or hate it, Quentin Tarantino’s Pulp Fiction is now part of the contemporary film cannon–and few scenes inspire more fear and loathing than “bring out the Gimp.” Two Australian agency executives are promoting their country’s edition of the One Club Portfolio Night in Perth on May 23 in a slightly disturbing way–by recreating…
From Roseanne to Will & Grace to Full House, it seems like every show is getting a reboot these days. People seem to be craving the familiar and networks are more than happy to oblige. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by senior TV editor Jason Lynch…
Small business insurer The Hartford Financial Services Group has named New York-based independent shop Terri & Sandy its new creative agency of record. The Hartford previously employed Rodgers Townsend as its lead creative agency but recently (it’s not exactly clear when) the company said it began approaching a select group of small shops to pitch…
British Parliament is threatening to force Facebook CEO Mark Zuckerberg to appear for questioning about the company’s data practices. The Digital, Culture, Media and Support Committee issued a letter today to Facebook U.K.’s head of public policy, explaining that unless Zuckerberg agrees to meet with British lawmakers voluntarily, they could issue a formal summons the…
Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that drives purchase decisions. Among several focus points, Doner said the agency aims to help clients “get a deeper, more scientific understanding of consumers” through the group by…
Chances are, you’ve already felt guilty about the amount of food you throw out–so here’s some data that’ll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of all the food we buy, over 40 percent of it winds up in the trash, about 150,000 tons a day….
In response to the February 14 shooting at Marjory Stoneman Douglas High School, President Trump proposed the controversial solution of training and arming teachers with concealed firearms. In a new campaign, the Chicago Sun-Times and Ogilvy & Mather Chicago took a group of teachers to a firing range to see what would happen if Trump’s…
In any major city, gum litter is such a stock part of the landscape that it’s almost indistinguishable from brick, cobblestones or concrete. In Amsterdam, 1.5 million kilograms of gum is left on the street yearly–it’s the second most common litter after cigarettes. Every year the government spends millions of euros to clean it ……
One wouldn’t normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot from agency of record adam&eveDDB, Dorothy and her friends go seeking an all-powerful wizard and find…
The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…
Gatorade is making a big push into the global world of football with the brand’s largest international campaign in its 50-year history. At the center of the campaign is an epic story of two FC Barcelona teammates–Lionel Messi and Luis Su?rez–who are close friends on and off the field, except when they join their national…
T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies’ two CEOs, T-Mobile’s John Legere and Sprint’s Marcelo Claure, announced the impending merger with a seven-minute explainer video pitching the potential 5G capabilities and job growth the combined companies could bring. If the deal passes regulators, the…
Arnold Worldwide today announced that global CEO Pam Hamlin will be leaving the agency after more than two decades. Managing partner, chief financial officer, global director of operations and 25-year Arnold vet Scott Feyler will also be leaving the Boston-based, Havas-owned network. “After two decades of leading Arnold through many chapters of its evolution, Pam…
It’s easy to vent one’s political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That’s the impetus behind Change The Ref and Area 23’s Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows…
If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising’s future. The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the “green rush,”…
It’s been just over a year since an estimated 7 million people around the world came together in a movement known as the Women’s March, publicly rallying for human rights surrounding immigration, healthcare, race, LGBTQ equality and many more. While the Women’s March was arguably the most visible such event of its time, a new…
Facebook has a brand problem. It’s been brewing for years–and by the looks of the company’s new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don’t begin and end with the Cambridge Analytica scandal. The company is looking to hit reset. The new…
Auntie Anne’s turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National Pretzel Day on April 26. Prices for the “For the Love of Pretzels” line are fairly reasonable; a mug costs $13, while…
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