The $2.1 billion acquisition of Versace by Michael Kors Holdings Limited announced this morning generated an immediate response from consumers–much of it negative. Any change concerning a beloved brand is bound to rouse some rabble on Twitter, of course, but in this case many of those consumers have struck on the critical question that Capri…
Today’s CMO has many missions–creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny’s <span aria-describedby="tt" class="glossaryLink…
With social media setting the agenda nowadays, brands…
Two days before a scheduled Senate hearing on consumer data privacy, Google has released…
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency’s Salesforce…
Levi’s has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter Registration Day on Tuesday calling on eligible voters to get to the polls in November. The 30-second spot, which is set to the powerful classic “Think”…
Chipotle wants the public to know it has moved on–and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could overcome a food poisoning controversy, is moving away from fast food to position itself as a lifestyle brand with a new campaign…
Earlier this year, DJ Khaled turned heads by publicly joining Weight Watchers and dropping 26 pounds. But when he talked to the New York Post’s Page Six, he was adamant about the wording of his accomplishment. Don’t call it losing weight, he admonished: “I got rid of. I don’t lose,” said the performer and record…
With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the Milwaukee Bucks hope they can drum up excitement citywide and get fans believing in their team. It’s also a way to boost…
IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer–making her responsible for the entire U.S. network. Paul will remain based out of MullenLowe’s Boston headquarters and work closely with CCO Mark Wenneker, CEO Lee Newman and the heads of strategy in Los Angeles,…
How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats. A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar location this week, is proselytizing that natural fact by papering hip New York City neighborhoods with posters featuring a pair of goats doing the deed….
Sunday marked 70 years since David Ogilvy founded the agency that bears his name, but Ogilvy is celebrating this week by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and memos from its founder, the majority of the agency’s 70th anniversary…
Facebook’s had a brutal year. After being criticized for its role in spreading disinformation intended to affect the 2016 presidential election, the massive social media company has been battered by months of bad news, beginning with the Cambridge Analytica scandal, intensifying with scrutiny over fake news on the platform, and it’s been linked to violence…
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland’s favorite artists, and her label Warner Music Finland decided to insert her into Finland’s…
The American Association of Advertising Agencies (4A’s) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. “The best thing for the industry is transparency” and moving away from “fragmented standards,” UM executive vice president, chief digital and innovation officer Joshua Lowcock told Adweek. He…
Thursday night, the Cleveland Browns won their first game in nearly two years, beating the New York Jets 21 to 17. As promised earlier this summer, Bud Light was on hand to celebrate the end of the Browns’ losing streak, unlocking the Victory Fridges it placed at stadiums and bars across Cleveland. “The Browns have…
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found–and Facebook isn’t alone. The survey, conducted between July 13 and 23 by the first-party data company Jebbit, found that consumers are not entirely trusting of most major brands with their personal data in exchange…
Your next health-related test may not be administered by a doctor, or a nurse. It doesn’t have to be done at a sterile doctor’s office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill…
People don’t want to follow brands on Instagram–at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at that point had 3,000 followers….
It’s no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such relationships have received particular attention in recent months, following the Marjory Stoneman Douglas High School shooting and subsequent student activism from survivors. Two creatives…
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