With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising–a nonprofit that works to eradicate poverty by providing education to girls around the world–HP issued the challenge on International Women’s Day last March as a call-to-action to…
In order to celebrate National Coming Out Day, one nonprofit advocacy group turned to three major corporations to provide a platform for one of the most vulnerable communities in our society: young transgender individuals. The GenderCool Project formed earlier this year in order to facilitate a larger conversation about gender identity “in a positive and…
Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market–and it will sell them for the first time through a Facebook Messenger chatbot. To honor the Japanese capital, the French carmaker with agency Publicis Italy has introduced the SUV with its own Instagram Stories series, “Tokyo Stories,” conveyed through…
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper conversations and has strengthened B2C relationships in some remarkable ways. Today, the conversations are richer than ever and go well beyond…
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for the Philadelphia 76ers. According to ESPN, this deal will make Embiid the highest-paid player at his position in the NBA. Previously, the 7-foot-tall…
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren’t looking good for the 125-year-old retailer. This week, news broke that Sears is days away from filing for bankruptcy. This development may not come as a surprise to analysts and the general…
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at the relaunch of MetroPCS–now known as Metro by T-Mobile. At the brand’s event on Oct. 8 at New York’s Grand Central…
Thanks to Wayfair, people can now use Magic Leap to see how furniture they’ve never seen might fit in their actual homes. The ecommerce home goods store is debuting an app called Wayfair Spaces, which will let users see true-to-scale digital chairs, posters, tables and other products into their physical spaces. The app debuted today…
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control over their personal data. During the hearing, the second of several scheduled before the Senate Committee on Commerce, Science and Transportation, Republican and Democratic senators expressed grave…
The 4A’s, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on “tangible actions.” In doing so, the organization is canceling this year’s annual spring conference in Miami (which was rebranded in 2018 as Accelerate from Transformation). Instead,…
As Magic Leap begins expanding access to its much-hyped mixed reality headset, many developers are looking for both guidance and inspiration surrounding what’s possible on the platform. And that direction will come–at least, at first–from the earliest partners. Ahead of today’s L.E.A.P. Conference in Los Angeles, Magic Leap CEO Rony Abovitz sat down on Monday…
Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 billion purchase of Magento. The latest announcement comes soon after the revelation of its $4.75 billion purchase of Marketo, with updates to…
During Google’s annual hardware event Tuesday morning, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway: The tech giant is taking consumer privacy more seriously than any other company out there. Not that Google is free from its own data and…
Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub–Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe–deferred comment to Bloomin’ Brands. Update: A…
Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of age discrimination. The lawsuit, which Hernandez filed in New York County Supreme Court on Oct. 4, contends that despite being a digitally savvy Microsoft alum,…
Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it purchased in 2016. Financial details were not disclosed. B2B International is headquartered in the U.K. with offices spanning Europe, the U.S. and Asia-Pacific. The company has conducted more…
Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two years ago. The brand did not confirm where Waters is going, or the reason for her departure. As…
Ahead of International Day of Girls this Thursday, October 11, Girls Who Code is dropping a new campaign and a digital visual album that’s perfectly in line with its mission of empowering women. The album, fittingly titled “Sisterh>>d” (pronounced “sisterhood”) is a celebration of “modern sisterhood.” Its purpose is not only to spread the word…
Salesforce upped the ante in the marketing cloud space with its latest purchase Rebel. This happened the same week as two of the godfathers of ad tech left their respective roles at Google and AppNexus, while MediaMath made even more transparency demands from trading partners. Here’s what’s happening in This Week in Ad Tech. Salesforce…
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