Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in favor of a simpler, more youthful moniker. F&P, together with recently-acquired digital shop Hungry, which was also founded five years ago, will now operate as Fig….
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and president of communications Nick Law, Omnicom Group senior vice president and chief diversity officer and Adcolor founder and president Tiffany Warren (who also…
What’s on the minds of professionals in the programmatic space? If the conversations at Tuesday’s Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future of acquisitions in ad tech. There was some hand-wringing about the continued challenges that the so-called walled gardens of Google, Amazon, Facebook and Apple pose…
Visible, Verizon’s more economically priced offshoot service, is about to live up to its name after months of flying under the radar. The company, a Verizon-owned no-contract provider that offers cheaper unlimited data plans with capped speeds, is making its marketing debut with a new major ad campaign following a quiet rollout in May. The…
Chief executives from some of the television industry’s top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The conversation dipped into the future of subscription, advertising and revenue streams on the local level, the impact of live sports as well as how…
Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday. In September 2016, The Wall Street Journal reported that Facebook had been miscalculating the average time users spent viewing paid video ads by 60…
Lands’ End may be a recognizable brand name, but it’s not necessarily top of mind these days. That’s why the company is looking to regain consumer attention with an unorthodox approach: an airstream tour across the country to tout its new stores and educate consumers about its rich brand history. Founded in Chicago as a…
Burger King loves to experiment with weird burger buns–usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for Halloween, but this time there’s a new twist on the unusual bun gag: The company is looking to make good on its nightmare…
If, over the past year or so, photos of friends posing on the streets of Lisbon or lying on the beaches of Porto have increasingly been populating your Instagram feed, you likely have Portugal’s national airline to thank. TAP Air Portugal launched a stopover program in 2016 that lets travelers heading to destinations across Europe…
CEO John Wren took an optimistic tone in Omnciom’s third quarter earnings report call, despite the holding company reporting a slight decline in revenue compared to the third quarter of 2017. “I remain cautiously optimistic, especially as we go into 2019,” Wren said in response to a question about the holding company’s future, recycling a…
Here’s a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent coffee beans, when expertly extracted, can be used as a chief component in a rather potent biofuel….
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from. However, those ancestry tests are only half of the picture. To inform customers–both current and potential–about the other side of the brand’s services,…
Harry’s, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry’s, Flamingo is streamlined, offering all the essentials in sleek packaging. In its shave set, there’s a razor (which comes in three color options), two removable blade cartridges, foaming shave gel, body lotion, a suction razor holder that will stick…
For shame, people! You say you have no time to get fit but yet you’re frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits. And, in short, you lie. Orangetheory, the Florida-based fitness studio, is here to call bullshit on your…
Adobe is partnering with Apple to finally bring the full version of Adobe Photoshop to the iPad. “This is what we mean when we talk about liberating your creativity,” said Adobe chief product officer Scott Belsky. The update, announced today at Adobe’s MAX conference in Los Angeles, will become available sometime in 2019 and will…
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion interdisciplinary college focused on AI and machine learning thanks to a $350 million donation from Stephen Schwarzman, co-founder and CEO of the private…
This morning’s announcement that Sears was filing for bankruptcy protection validated predictions retail analysts have been making for some time now that legacy retailers, saddled with mall locations and a dated reputation, ultimately could never compete with nimble, younger entities like Target and, of course, Amazon. Sears said it will close 142 of its stores,…
In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts–everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external…
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately. Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said…
Facebook said that the personal information of 14 million users–including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches–had been stolen by hackers in a security breach that the company first made public two weeks ago. In a blog post today, the social media company said another 15 million Facebook…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
