Playing the role of armchair doctor sounds harmless until a few clicks about a sore throat leads you to believe you’re on death’s door. CityMD, the largest urgent care provider in the NY Metro area, launched “You Need Some CityMD” in response to research that found 90% of millennials try to self-diagnose their illnesses rather…
VMLY&R, formed in September through the merger of WPP’s VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML chief creative officer, will maintain her role at VMLY&R and report to global CEO Jon Cook. Vandeven, a 2016 Adweek Creative 100 and founding member of Time’s Up Advertising, will…
Fernando Machado, the CMO who put Burger King’s marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek’s Grand Brand Genius for 2018. The announcement came this evening at the magazine’s annual Brand Genius awards gala at Cipriani, 25 Broadway, in New York’s Financial District. The Grand…
The presentation of this year’s Brand Visionary award–part of Adweek’s annual Brand Genius event–was a literal passing of the torch. Last year’s winner, Anna Wintour, presented this year’s award to Serena Williams at Wednesday night’s Brand Genius awards gala. And she did so with a moving tribute, not only to the tennis champion’s many achievements…
It’s not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it’s a combination of Idaho potato-farm work ethic and corporate libertarianism. That’s the top line from the new tell-all book about the Provo, Utah-based ad agency behind Squatty Potty’s pooping unicorn, Poopourri’s “Girls…
Beauty is in the eye of the beholder–or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company’s wide breadth of video content to the Google Home Hub, the newest device part of the Google Home family. The Google Home Hub is also…
Leesa Eichberger is every bit as committed to data as any savvy marketer these days, calling it “magical.” But the Farmers Group executive thinks that analytics’ current VIP status is overshadowing an equally vital tool for communicating with consumers, namely the art of the creative message. “We’re at a very odd place where creative is…
As an entrepreneur, your first business isn’t likely to be your last. That’s what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in entrepreneurship. Though Lululemon is now the business he’s best known for, it wasn’t his first–in fact, he lived through another life cycle of a major business…
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum of Modern Art on digital screens in public transit stations and within some train cars across the New York MTA, Metro North Railroad and…
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives–his and hers–in its holiday campaign this season. To that end, the company commissioned two covers of Queen’s “Crazy Little Thing Called Love,” one from Meghan Trainor and one from Brett Eldredge. The new work from creative shop Mekanism features a new strategy…
To promote the second season of “Mars”–a science-fiction show produced by Ron Howard and Brian Grazer–National Geographic is venturing where no brand has ever dared go before: programmatic virtual reality ads. Ahead of next week’s premiere, NatGeo is partnering with Verizon-owned Oath (soon to be: Verizon Media Group/Oath) on a campaign that inserts ads into…
As the chief brand officer of Procter & Gamble, the world’s largest advertiser with a reported ad spend of over $10 billion, you might say Marc Pritchard is the most powerful person in marketing. And at October’s ANA Masters of Marketing conference in Orlando, Fla., he sat down with Adweek to talk about industry trends,…
On Oct. 30 in Seattle, Adweek continued its City Spotlight series highlighting the trends, brands and personalities shaping the marketing scene of the city. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action.
Only in American retailers’ wildest dreams could they sell more than $1 billion of merchandise an hour, yet that’s exactly what happened in China on Singles Day last year. China, which has long been the world’s most populous nation, surpassed the U.S. as the world’s biggest retail market in 2016. And that’s why even on…
There’s been no shortage of people, from Oprah to Taylor Swift, asking everyone to vote on Tuesday. And this year, even influencers on social media are joining the push, using their platforms to encourage people to at least say they’ll pledge to vote. “Influencers have never spoken out at this velocity and scale about the…
Seattle may be known for the more well-known global brands that have built their legacies over the years. Yet, the city is a highly compelling mix of entrepreneurs and innovators, impacting the worlds of technology, philanthropy, retail, design, food, sports and culture. Experiencing a significant boom, Seattle continues its rise with a sense of independence…
Pinterest is CMO-less no longer. The social media platform announced today that it’s hiring its first-ever CMO in the company’s history. The marketer in question is Andr?a Mallard. She’ll be based out of the company’s San Francisco headquarters and oversee its global marketing and creative teams. Mallard comes to Pinterest from Athleta, Gap’s activewear brand,…
Verizon is rethinking the name Oath. The carrier announced a reorganization on Monday that will rebrand the division that merged AOL and Yahoo as Verizon Media Group/Oath, a move that could put to bed rumors that Verizon had planned to spin off the struggling content business. In addition to the renamed media unit, the company…
The minute Halloween is over, the marketing world moves immediately into Christmas, so Adweek’s podcast marks the season with a lively debate about the 15-year-old rom-com classic Love, Actually. Making the movie suddenly relevant is a new short film by airline SAS, which recorded emotional reunions in the Copenhagen airport arrivals hall–immediately reminiscent of the…
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