The minute Halloween is over, the marketing world moves immediately into Christmas, so Adweek’s podcast marks the season with a lively debate about the 15-year-old rom-com classic Love, Actually. Making the movie suddenly relevant is a new short film by airline SAS, which recorded emotional reunions in the Copenhagen airport arrivals hall–immediately reminiscent of the…
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable situations the industry’s female professionals have endured. Coming from timeTo–a British movement founded in March that is similar to the…
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It’s the ultimate mental image of being separated from our loved ones. Earlier this year, Ronald McDonald House and Canadian agency Cossette used the image allegorically,…
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer and actor Luka Sabbat for not fulfilling his contract to promote Snapchat Spectacles. According to Variety, Sabbat was supposed to…
Fifty-six companies including Lyft, Coca-Cola, Levi’s and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump administration has plans to legally define gender as the sex a person is born with–a move that would erase protection of and recognition of transgender…
Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple’s embrace of cookie-blocking technology. The Paris-based company also used the financial disclosure to announce it purchased Manage, a mobile app-install company, for an undisclosed sum,…
Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story….
Watch out LaCroix and Spindrift, there’s a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this month and is taking aim at the creative community as its core audience. Founder Benjamin Witte has been developing the brand for…
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we’re told, “have become all thumbs.” Thanks to technology, we’ve lost the ability to build bookcases, fix cars and julienne potatoes. We must…
The world is changing–that isn’t news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of course, it’s changing how we advertise, too. At this year’s ANA Masters of Marketing Week, Geoff Ramsey, chief content officer and…
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over the same period in 2017. MDC Partners attributed the net loss primarily to an asset impairment charge of…
Sam’s Club, Walmart’s members-only retail warehouse, is opening its first Sam’s Club Now location in Dallas. The company describes the 32,000-square-foot store as a “technology lab that doubles as a live retail club.” In the announcement, Jamie Iannone, chief executive of SamsClub.com and evp of membership and technology, said it will incorporate technology such as…
In a world that is slowly being rendered limitless with each new innovation, widespread accessibility for people with disabilities still feels woefully behind the times. From the lack of ramps at crosswalks to the insufficient construction of residential complexes, there’s a substantial need to revitalize how we brainstorm and build public spaces more inclusively. Ford…
Google is teaming with Disney and Penguin Random House’s Little Golden Books to add more pizzazz to bedtime stories. The companies debuted a sponsored feature on Monday that will match sound effects and music to various points in 10 Disney children’s books when read aloud. The app, which marks Google Home’s 10th partnership project with…
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly politicized content. In a blog post Friday afternoon, Facebook said it had pulled 30 Facebook pages, 33 Facebook accounts, three Facebook…
You probably know Mailchimp as a handy “set it and forget it” email marketing tool. You might even remember last year’s campaigns from Droga5 and the podcast Serial, in which people famously tried and failed to pronounce the brand’s name. Mailchimp has, simply, outgrown its moniker. And it hopes to help other small businesses do…
In 2009, Denny’s was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong–over 95 percent of Americans knew Denny’s, and a similar percentage had been to the restaurant at one point–many visitors hadn’t returned in years. In…
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie’s just sold a portrait generated by an algorithm in the first-ever transaction involving an art piece created by an automated entity. The somewhat blurry but discernible painting, Portrait of Edmond Belamy, netted $432,000,…
Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions’ CMO Growth Council will do to help brands find new ways to drive growth. The council, which was announced in April and is made up of 25 marketing chiefs across all categories, developed…
There are few life events more significant than having a child and buying your first home. Getting there, however, can be a little difficult, especially for young Americans. If you need to read something scary this Halloween, just pick up any recent study on the student debt default bubble. Since its founding in 2006, Credit…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
