A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares dropped 10 percent since this morning. Reuters analyzed company memos, confidential documents and other internal documents and found that from 1971…
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes will be able to navigate sidewalks and streets to deliver food, packages and other smaller items in urban areas. The robot, named Serve,…
When looking at brands’ benevolence during the Christmas holiday season, it’s hard to find a program that outdoes WestJet’s 2013 real-time giving. It’s still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a…
Nestled inside New York City’s bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you’d expect to see a lot of tourists and locals strolling among the shops, picking up holiday gifts and maybe stopping for a few tours around the ice rink. What…
It’s one of the great conundrums of the holiday party–you want some dip, but you don’t really know what your fellow revelers have been doing to it while you weren’t looking. Kraft Heinz’s Philadelphia brand and Droga5 are here to set your mind at ease with the latest innovation in schmaltz security–the Double Diptector. A…
On Tuesday, Google CEO Sundar Pichai sat in front of the House Judiciary Committee for a couple of hours to explain how the tech company collects data and deploys its algorithms. It was the first time Pichai testified in front of Congress, and it’s becoming clear that it won’t be his last, as the tech…
Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company….
Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You’ll have to–because Snapbac and its agency, Mother Los Angeles, won’t say exactly who those runners, weightlifters, ballers and soccer players are. Pixelation and obscure angles purposely hide the famous faces. “No comment,” is the…
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more marketers to turn to live events. Event management platform Bizzabo surveyed more than 1,000 brand marketers for its Event Marketing 2019: Benchmarks and Trends Report, and it…
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year, and her partner Brad Simpson of stealing “hundreds of files containing massive amounts of proprietary and trade-secret information” after the agency gave her a termination notice…
During today’s extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a “creative transformation company” best fit to serve a new kind of economy. At the very least, he said, WPP will deliver 15 percent margins by 2021 as part…
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds–who has served as Clorox’s CMO for nearly the past four years–to the role of executive vice president, overseeing cleaning and Burt’s Bees. Replacing him…
Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That’s why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the…
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film. This video, which marks Bird’s first-ever brand film, is meant to imagine a city that’s centered less around cars and more around…
Several thousand Verizon employees have accepted buyout offers as the nation’s largest carrier continues to retool its operations around a massive investment in the next generation of wireless service. The company said on Monday that 10,400 workers–nearly 7 percent of its workforce–have agreed to leave by the middle of next year as part of a…
Your local library can provide you with free information and resources that match that of brands like YouTube, Spotify, Netflix and more. The difference? Your subscription is free. At least, that’s the point the Milwaukee Public Library tried to make earlier this fall when it hijacked those brands’ logos. In an effort to get locals…
Since its placement in Bowling Green Park last year by agency McCann New York and its client State Street Global Advisors, Fearless Girl has swept the nation and captured the hearts of millions as it became the symbol of female empowerment and increasing gender diversity on corporate boards. Its original placement, staring down the Charging…
Every year after Adweek’s Agency of the Year issue comes out, we celebrate our winners and the agencies that excelled during the Winners’ Circle event. The recipients of Media All-Stars, Media Plan of the Year, Agency of the Year and Media Agency of the Year came together for a glamorous bash at USA Today’s offices…
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the “Dilly Dilly” universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in…
It’s hard to believe that, only eight years ago, the thought of making over $100,000 on YouTube (or any other platform) was astonishing. Fast forward to today, and social influencers are raking in the big bucks, with the top 10 YouTubers making no less than $14.5 million this year, according to Forbes. While not quite…
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