It’s hard to believe that, only eight years ago, the thought of making over $100,000 on YouTube (or any other platform) was astonishing. Fast forward to today, and social influencers are raking in the big bucks, with the top 10 YouTubers making no less than $14.5 million this year, according to Forbes. While not quite…
Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share. Omnicom Media Group’s OMD tops both lists. Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network…
The 4A’s has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization’s diversity, learning and development programs starting Jan. 2. Fenwick’s role will span the 4A’s foundation, which includes the Multicultural Advertising Intern Program (MAIP) and the 4A’s High School Programs, the Workplace Enlightenment…
Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019–according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019 Color of the Year. Although it may seem more pink in nature, Pantone describes Living Coral as “an animated, life-affirming shade…
Android users may be able to tap into the next generation of wireless service well before their counterparts on Apple’s iOS. Verizon and AT&T each announced plans this week to release their first 5G-enabled phones early next year in partnership with Samsung and telecom chipmaker Qualcomm. Meanwhile, Bloomberg reports that Apple will wait until at…
Summersalt, the direct-to-consumer women’s swimsuit company, is expanding its business–not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt’s website, The Forecast will publish organic, travel content, the bulk of which won’t be about Summersalt’s products but will directly…
Keith Weed, leader of the world’s second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever with Paul Polman retiring after 10 years as CEO. As with Polman, Weed spent much of his time at Unilever developing…
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it’s an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia, where, in the 12th century, Genghis Khan’s own mother was kidnapped shortly after her first wedding and forced to…
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors’ access to data and focused aggressively on making sure that data points procured within external Facebook apps made their way back to Facebook to increase the company’s value, a British lawmaker alleged today. The…
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those properties include such agencies as Anomaly, Crispin Porter + Bogusky, 72andSunny, Assembly and Forsman & Bodenfors. According to a source with direct knowledge of the matter,…
The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy and the incumbent. “As…
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is aged longer in the barrels than white rum. The company has unveiled a new campaign from BBDO in New York…
At the end of 2016, Carnegie Deli–a New York City institution and one of the city’s longest-running Jewish delicatessens–shuttered its doors. But thanks to The Marvelous Mrs. Maisel, New Yorkers will get a chance to return to the iconic restaurant for the week. In honor of the upcoming second season of Prime Original show set…
Ask a person whether some form of their personal information was stolen by hackers in recent years, and the answer is probably yes. That’s likely why Friday’s news that Marriott International had exposed the personal information of up to 500 million customers caused a ripple in the news cycle rather than a tidal wave and…
2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at the advertising establishment he helped create. Then Alex Bogusky got back in…
72andSunny’s creative residency 72U redefined “missing” to make a point about the detention of immigrant children. To visualize the plight of the 14,000 immigrant children being detained by the U.S. government, 72U turned to the missing children ads so common on milk cartons in the 1980s and 1990s for inspiration. 72U crafted a two-story milk…
The average CMO tenure has gotten shorter and shorter in recent years. Routinely, top marketing executives will leave their posts almost as soon as they’ve settled in them–a sign, perhaps, of an industry that’s changing so rapidly that even those at the top can’t always keep up. Dana Anderson, however, has managed to remain at…
Squarespace is entering a new era. Today, the brand announced an updated logo, a new custom typeface and an eye towards movement in its design and marketing moving forward. The refresh, which was a little over six months in the making, began rolling out of the brand’s website over the weekend and will also roll…
DuckDuckGo, the “internet privacy company” that distinguishes itself among internet companies by not tracking users, is seeing significant growth in traffic thanks to increased consumer concern about privacy. The privacy-focused search engine, which says it empowers users to take control of their personal information online, ranks 13th on Comscore’s list of the 20 most popular…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
