Dec 12

Nearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019

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The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more marketers to turn to live events. Event management platform Bizzabo surveyed more than 1,000 brand marketers for its Event Marketing 2019: Benchmarks and Trends Report, and it…

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