If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audience products, is a big believer in the data revolution–but first, marketers need to take stock of what data they actually have. “Some marketers think they…
New year, new you, new Equinox campaign. The lifestyle brand typically capitalizes on the start of a new year, when people are set on making resolutions like getting into shape and going to the gym, to launch a striking ad campaign. For 2019, Equinox is taking a slightly tamer approach with a short film that…
Consulting firm R3’s mergers and acquisitions report for 2018 shows a rise in mar-tech and data buys and a decrease in those targeting agencies. The report’s 15 “big spenders” last year were also less traditional, with “mar-tech companies and unconventional buyers,” such as Adobe and Alibaba, leading the total 465 deals worldwide. R3 still classified…
While it’s yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it’s clear that this year’s jury presidents have their eyes, ears and brains trained on what could emerge as Grand Prix victors. Listening to jury presidents share their experiences with their judging colleagues during the festival…
New Year’s Eve is the perfect time to get dressed up in your fanciest outfit, pop open a bottle of champagne, and celebrate the end of the past 12 months while getting ready to ring in Jan. 1. You might be thinking about heading out to a jam-packed public event or perhaps you’re going to…
In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again–think Apple’s HomePod ad. Then there…
Big Tech has spent years–and millions of lobbying dollars–avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and allegations of bias against conservatives, the lucrative advertising-fueled business models of companies like Facebook, Google and Twitter have come under the regulatory microscope. California and Vermont, for example,…
There’s a new top tweet in town–and this year, not one of the 10 most popular tweets of the year came from a brand. In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville, Va. This is according to social media analytics firm Talkwalker, which found Obama had three of the…
It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change to its core product that caused the online denizens to grab their digital pitchforks? Say goodbye to the infinite…
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A’s Accelerate conference in Miami to ask the advertising industry for help in advancing their message of gun law reform. A crowd that included notable industry leaders stood in awe of the students at the panel as they outlined…
At the country’s largest female-run agency, mentorship isn’t just a buzzword–it’s a company principle. Gina Alshuler, the company’s president and CEO, knows that firsthand. She started at Rauxa just out of college, working as a receptionist at the front desk. Not even two decades later, she’s at the helm of the company. That’s thanks in…
CES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech–and one that will likely be remembered for being jam-packed with as much drama as a Shonda Rhimes script. Here’s a look…
At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a bomb and win the round. The push strategy works. Evil Geniuses, a leading esports organization, secures a crucial…
We may be just a few days away from the end of the year, but for Redbox, there’s no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to convenience store, dropped its first-ever national televised spot in its more than 16-year history. To create the…
It’s been a big year for Adweek’s tech team, which has been focusing intensely on the weird, wonderful and occasionally frightening world that is tech, media and advertising. Here’s some of the work we’re most proud of from the past year. If you have a moment or three to kill while sitting around the fireplace,…
2018 has been a rough year for all of us, but the year has been particularly unfriendly to Facebook, as scandal after scandal has crashed down around it. Need a refresher on Facebook’s worst year yet? Here’s a rundown of some of the major Facebook headlines, month by month. January: The algorithm bomb Facebook announced…
New gadgets are making it easier than ever to get through the most mundane tasks of the day. For example, Google, Amazon and Apple all have their own version of smart home speakers made to work with light bulbs, kitchen appliances and to play your favorite music from your streaming service of choice. But what…
There are plenty of festive films to indulge in during the holidays, whether you’re into retro classics like White Christmas or action flicks like Die Hard. But if you’re in the mood to curl up on the couch with a cup of hot cocoa and watch something that will leave you feeling all warm and…
Customer data was stolen from more than 200 Caribou Coffee locations, the Minneapolis-based coffee chain said on Thursday. In a letter to loyalty customers, Caribou Coffee said credit card data and other information was stolen from as many as 265 locations in Minnesota and other states, including Colorado, Florida, Georgia, Iowa, North Carolina and Wisconsin….
‘Tis the season for wrapping presents, decorating the Christmas tree and spending time with your loved ones. And what better way to enjoy a cozy night at home than to pop on a fun film that will delight kids and adults alike? Take a look at these nine holiday movies that the whole family will…
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