Michael Bubl? is not only convinced you’re misspelling Bubly, but he’s certain you’re mispronouncing it too. PepsiCo has released the 30-second Super Bowl spot for the sparkling water brand–a first appearance in the game for Bubly–following the 15-second teaser it unveiled earlier this month. The ad will appear in the third quarter. The creative, from…
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified way. The partnership between the two companies, both owned by Comcast, is part of NBCUniversal’s “one order, one report” vision, whereby…
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human resources departments at their companies, according to a new study from private enterprise social network Speakap. Speakap surveyed over 1,000 non-desk employees–which it defined as people who…
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash–but the company will continue to pay young people who use Android devices in exchange for their detailed mobile phone and web browsing activity. The decision comes after…
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host of CBS This Morning, narrates the 20-second PSA, saying, “When girls face their challenges, they’re stronger. When girls work together, they realize their value. When…
Chefs at Kimpton’s boutique hotels are happy to say goodbye to edible dirt, molecular food and activated charcoal. Deconstructed dishes? So 2018. And bartenders at the chain plan to bust out the celery root and tarragon to spice up this year’s cocktails. Those are a few of the findings from the brand’s 2019 trend forecasting…
Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring system of its kind. The plan, which is aimed at better measuring who sees digital campaigns, the reaction to those campaigns and the impact of the…
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That’s the message Ram is pushing out in a pre-Super Bowl video, “Can’t Remember,” released today. The video, which features two cowboys reminiscing on past Super Bowl ads, is part of a trio of videos…
Casper may have started as a mattress company, but since then, it’s expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release is a new expedition for the brand as Casper’s first to incorporate technology. Casper Glow, which launches today, is something of a…
In case you haven’t heard, there’s a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for giving away their content for free, a devil’s…
As more states move towards legalizing cannabis, it only makes sense that more people tried the drug in 2018 compared to the previous year– in fact, first-time usage was up 140 percent–according to a new report from Eaze, a cannabis marketplace in California. The report, which looked at cannabis consumption behavior of Gen Zers, millennials,…
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon’s 2019 Super Bowl commercial–and, it appears, the ad may not focus on founder Jeff Bezos’ spaceflight company Blue Origin. Instead, it will follow in the footsteps of its 2018 hit and relies on celebrity muscle to tout a presumably faux Amazon…
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message. It’s little wonder that the startup refers to itself as…
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son’s thumbprint without written permission, as required under the state’s biometrics law. This reversal could significantly change how courts allow privacy claims to proceed even if plaintiffs cannot demonstrate they…
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery store located at 1287 4th Street NE in Washington, D.C., on January 16. Four days later, the company took out a full-page ad in…
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric Bikes. In a series of three chucklesome ads, Shatner, in his common breezy, buoyant manner, discusses the perks of riding a Pedego bike…
It’s not often that an ad triggers a national discussion the way Gillette’s recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating and preachy. On this week’s…
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3’s latest report that analyzed 7,000 agency new business wins last year. According to…
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement capabilities. Telaria will develop custom solutions for Hulu including specifics around ad pods, brand and category separation, frequency capping and viewability controls, as well as complete…
American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand’s latest marketing effort. But wait–there’s more. The brand turned over full creative control to these Gen Z shoppers, giving them the freedom to style and…
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