Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review. Starcom had been global media AOR for the national airline of the United Arab Emirates since July 2015. A spokeswoman for Starcom declined to comment, but one person close to the review said the Publicis Groupe-owned agency…
Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg’s media division. She was previously CEO of North America and president of…
For Kathryn Jones (and, likely, countless other Americans), the 2016 election of U.S. President Donald Trump came as a wakeup call. And now, she’s taking action. Jones, a longtime executive in the digital media space–in 2011, she founded VirtualArtsTV, which produces multi-camera, live-streaming events for performance-arts clients–has officially opened her latest venture: Collective Agency, a…
As chairman of President Obama’s Federal Communications Commission, Tom Wheeler did much to dispute late-night host John Oliver’s memorable characterization of his revolving-door appointment as “the equivalent of needing a babysitter and hiring a dingo.” His tenure at the agency saw the passage of strong net neutrality rules, broadband privacy protections and other pro-consumer reforms,…
Plenty of direct-to-consumer birth control brands are hitting the market today, using pretty packaging, suggestive photography or overly-posed models to sell the product, but Nurx is taking a different approach. Today the brand launched a new look and marketing strategy to encourage more women (who either have or do not have health insurance) to think…
After BMF executive vice president and would-be head of sales Ashley Berg sued her employer last month for allegedly demoting her and cutting her salary after learning that she was three-months pregnant, other women have stepped forward to accuse the experiential agency of similar malpractice. An amended complaint, filed in the Berg case in the…
As arguably the most talented player in college basketball, Zion Williamson is used to making headlines–just not the kind he made last month. On Feb. 21, as the Duke forward played in the first minute of the North Carolina game, a sudden “pop” brought Williamson to the floor, clutching his knee in agony. “The world…
At SXSW in 2018, all of the buzz fell on HBO for its Westworld activation. This year, the agency behind it all, Giant Spoon, went big again with a Game of Thrones stunt that had people talking (and lining up to donate blood). On this week’s episode of the Adweek podcast–Yeah, That’s Probably an Ad–Brand…
While it remains to be seen if advertisers around the globe will follow, brands in New Zealand–including ASB Bank, fast-food chain Burger King and telecommunications company Spark–have reportedly pulled ads from Facebook and Google in the wake of the Christchurch shooting. That’s according to The New Zealand Herald, which said the companies are banding together…
Los Angeles independent creative agency Dailey announced on Monday the promotion of executive creative director Marcus Wesson to chief creative officer. Wesson first joined Dailey in 2009, serving as associate creative director until 2014, when he left to serve a short stint as creative director at Omelet. From there, Wesson became a senior creative at…
Sen. Elizabeth Warren made headlines last week on the heels of her March 8 call for the breakup of Google, Facebook and Amazon. In a Medium post, the presidential candidate went so far as to call the companies monopolies. It’s only the latest cry of foul against big tech, and it’s helped fuel much recent…
Fellow advertising nerds, your kind of tournament bracket is finally here. Welcome to March Adness, Adweek’s intense showdown of today’s most marketing-savvy brands in which absolutely nothing is on the line and all of this is just being done for fun. That said, we’ve tried to take our jobs moderately seriously in naming the competitors…
Martin Sorrell’s S4 Capital stock rose nearly 3 percent on Monday morning after the self-described “new age/era digital advertising and marketing services” company released its first full-year financial results (as of its May 2018 founding), which saw a significant rise in revenue. S4 Capital posted 2018 billings of $385.2 million. Full-year revenue increased 58 percent…
Jason Levine, Mondelez International’s current global head of marketing transformation and excellence, has been appointed CMO of Sabra. Levine leaves Mondelez after 19 years with the company in its various forms–Kraft Foods Group and Nabisco. Levine was Mondelez’s regional CMO for North America prior to taking on his current title. His work at Mondelez included…
WPP’s Kantar, the data, insights and consulting giant, has announced that effective April 2, all services and offerings will be consolidated under the Kantar brand name. All other brands, including Kantar Millward Brown, Kantar Health, Kantar Consulting and Lightspeed Research, its digital data collection company, will be retired. “It’s quite a natural step,” Kantar president…
For MDC Partners, change seemed inevitable, even before former CEO Scoff Kauffman announced he would be stepping down from that role last September. Recently, the chatter around some kind of deal began to intensify amidst continued financial struggles, and the expected denouement arrived yesterday when Stagwell Group, the holding company founded by former Microsoft executive…
Another week, another series of trials and tribulations for Mark Zuckerberg and company. As brands and tech companies were congregating in Austin for South by Southwest, Facebook stole everyone’s attention when it, Instagram and other associated apps became unusable worldwide for nearly 24 hours due to an apparent “server configuration change.” Just as it was…
Two years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands–and also an awkward stepchild named Sheraton. Sheraton’s problem wasn’t size. The well-known hotel brand had over 440 properties around the world, many of them prime…
One day after confirming a $100 million investment from incoming CEO Mark Penn’s Stagwell Group, agency holding company MDC Partners reported net new business gains in today’s earnings call despite a challenging year and fourth quarter. Penn, who will assume the CEO role, also expressed confidence in the company’s “flagship” properties like 72andSunny, CPB and…
From the very beginning, agency leadership knew that Theranos was no normal client and Elizabeth Holmes wasn’t an ordinary executive. This mysterious entrant to the startup scene had already begun to cause a stir years before fame and controversy turned her into both a pariah and an object of obsession. “When she told us about…
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