Mar
22
How CMOs Are Adapting to the Machine Learning Age
Posted in: UncategorizedBreakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential–cleaning up data, upgrading systems, integrating disparate business functions–can be daunting for even the most tech-savvy marketing teams. At Adweek’s…
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