Chic. Spellbinding. Evocative. Striking. One could be talking about the newest designer to grace New York Fashion Week, or they could be referring to a particularly fetching lounge patio set. That’s the thing about living fashionably. It extends beyond clothing. Your home is also a major extension of who you are and should reflect your…
Turning a government report into a work of literature is not an uncommon occurrence. There are many in print, ranging from sobering (The Warren Report on JFK’s assassination and the 9/11 Commission Report) to the more salacious (Ken Starr’s findings on the Bill Clinton/Monica Lewinsky affair). Creating a cover for these kinds of books, at…
Influencers who are a part of the ShopStyle Collective affiliate network are about to get more information than they’ve ever had about the sales they’re driving for retailers. This week, ShopStyle Collective, an affiliate earnings program for influencers, rolled out a set of new data features called the “Know Your Worth” program. These features will…
When it was announced in October that then-AMC Networks chief Charlie Collier had been tapped as Fox Entertainment CEO, the news came as a surprise to many in the TV industry–including Collier himself. But a call from Fox Corp. executive co-chairman Rupert Murdoch, who invited him to oversee the Fox broadcast network, “changed my life,”…
It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new research from tech company Social Media Link, over 60 percent of Gen Zers say they leave a review often, if not every time. Maybe that’s because Gen Z values recommendations…
To commemorate a person with a statue is one of the oldest forms of tribute in history. When made well, they can withstand thousands of years, carrying the stories of those who they’re honoring through the ages. Similarly, hip-hop has the same cultural effect. Beats, samples, and styles have such a pervasive, cross-genre influence that…
The identities of anonymous activists who’ve operated online under the name Diet Madison Avenue could soon be revealed by Facebook and Instagram as part of a defamation lawsuit filed against the account’s creators. In a letter filed with the United States District Court for the Southern District of New York on Monday, the lawyer representing…
Michael Cassidy, the former CEO and chairman of ad-tech company Undertone, wants to create an agency that can do more than just build an online storefront. First he used his firm, August Sparks, to acquire BVAccel, a marketing agency dedicated to helping brands build up their online storefronts–and a Shopify+ partner. Now, BVAceel is acquiring…
In February, Netflix released the first season of Russian Doll, an eight-episode comedy starring and created by actress Natasha Lyonne. The show, which Lyonne created with Amy Poehler and Leslye Headland, follows Nadia, a 36-year-old New Yorker in the midst of an existential crisis because she can’t seem to stop dying–literally. Russian Doll not only…
Rent the Runway is continuing its domination of the clothing rental space with a move into a new category: children’s clothes. Today, the company, which is also known by its acronym RTR, announced it’s expanding its monthly clothing rental subscription services, Rent the Runway Unlimited and Rent the Runway Update, into children’s wear. The news…
The latest film from Adobe Creative Cloud opens to a young influencer–Lucille, played by Florence Pugh–in a grand mansion, grudgingly being coaxed out of the bed she’s sharing with one of her handsome kitchen hands by her nagging assistant, Alicia Silverstone of Clueless fame, who reminds her that the only way she can afford this…
A string of bad breaks hit ad-tech firms this week as Google’s potential ad-targeting restrictions continue to loom over the industry. DataXu and Verve were both hit with layoffs, while Sizmek filed for Chapter 11 bankruptcy, citing an “over-leveraged balance sheet.” The news comes after Adweek reported two weeks ago that Google was considering changes…
When Amber Jacobsen and Adam Boyd opened the first Toby’s Estate coffee shop in Williamsburg, Brooklyn, in 2012, they had a lot going for them–a prime location on North Sixth Street, rich brews roasted on site and, of course, the Toby’s name. Founded by attorney-turned-barista Toby Smith in 1997, Toby’s is a respected Australian brand…
Financial services giant the Hartford started using a mature male deer in its television advertising in the 1970s, but the majestic mascot dropped out of sight a decade ago. Now a brand update and a new agency have brought him back and given him a voice for the first time, via several just-launched commercials targeting…
Ad-tech outfit Verve is cutting 30 staff members, Adweek has learned. The anticipated 2019 consolidation of the ad-tech sector claims its second company in a week, as Verve follows DataXu in making significant cutbacks to its headcount. This is the second such reduction in numbers over the last couple of months, with the company laying…
Facebook’s ad targeting systems automatically skew the delivery of ads based on gender, race and other characteristics, even when advertisers specify that they’d like their ads to run in front of a broad audience, a new study concluded. Researchers from Northeastern University, the University of California and the digital rights nonprofit Upturn spent more than…
Amobee continues to spice up the CTV landscape. The ad platform said this morning that it would be partnering with ITV, in addition to news yesterday that it is also partnering with Univision. The partnerships will transform the way both companies target viewers tuned into their respective programming. Univision and ITV will exclusively license Amobee’s…
For the last 13 years, Droga5 remained steadfastly independent, creating groundbreaking work with swagger, and eyebrows were raised when news emerged that Accenture Interactive had acquired the shop founded by its talisman, David Droga. On paper, the deal makes sense in many ways. Accenture hasn’t been shy in its ambition to marry its deep brand…
Every day, Americans interact with countless brands. Brushes with brands come during mealtimes, while shopping, while shipping and even while sleeping. As such, a brand’s existence is essentially a never-ending competition for the attention and affection of customers. And thanks to a new ranking from Morning Consult, we have an understanding of what brands are…
Adidas just nabbed one of the world’s most coveted celebrities. The athletic brand is teaming up with none other than Beyonc? Knowles-Carter to relaunch her own activewear brand, Ivy Park, in partnership with Adidas Originals. Additionally, Beyonc? will serve as a creative partner for the brand and work with Adidas to create new athletic clothing…
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