Today, Goop is a household name all on its own–but it’s gotten here in part through partnerships with other brands. Goop celebrated its 10th anniversary last year, and Gwyneth Paltrow’s one-time side project is now big business. The company first began its life as an email newsletter from the actress-turned-entrepreneur in 2008, and has since…
Fast fashion is big business but–as it has been reported many, many, times before–it’s killing the planet. That’s why, ThredUp, a fashion resale site, is asking you to reconsider your purchasing habits, opting for secondhand clothing over new items to stop contributing to textile waste. Ahead of Earth Day, ThredUp has unveiled a new capsule…
The wallet-draining blight of ad fraud has hit our phones–and hit them hard, according to a new study from DoubleVerify. The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017 and 2018. Of these apps, more than half…
There’s a near-naked woman pole dancing in a conference room on Madison Avenue. It would probably violate some kind of co-working space rule if she were there in the flesh. Instead, the woman, clad in a white thong, is in the room via augmented reality and has appeared on a tablet screen like some sort…
Coldwell Banker NRT, which represents the real estate giant’s agents around the country, has created the largest in-house marketing agency for real estate that it’s calling The Studio. Coldwell Banker senior vice president, marketing Mike Fischer, who leads The Studio, explained that Coldwell Banker NRT had previously handled marketing for the 25 metro areas of…
Following its announced plans to acquire data intelligence company Epsilon for an estimated $4.4 billion on Sunday, Publicis Groupe released its first quarter earnings report for 2019 early, posting an organic decline of 1.6%. The 1.6% decrease excluded results from Publicis Health Solutions, which the holding company sold to Altamont Capital Partners in January. The…
The grounding of Icelandic budget airline Wow at the end of March didn’t just end the days of another low-cost, no-frills carrier. It meant the demise (for better or worse) of those head-turning Airbus A320s with the fuchsia paint jobs. Americans hadn’t seen anything that big and that fuchsia since Barney the Dinosaur. The sudden…
Today, the American Cancer Society is dropping a new campaign that’s all about generating awareness around the lower survival rates in the African American community. The campaign is launched in partnership with an ACS ambassador, Simone I. Smith, a jewelry designer and cancer survivor (as well as the wife of rapper LL Cool J, who…
Facebook was borne out of college dorm rooms. TikTok is trying to get into them. The mobile app on which users can create, share and view short videos is hiring college students to serve as “campus talent ambassadors” to help attract new users during the spring semester on more than a dozen U.S. college campuses….
When it comes to foot traffic, brands have always had to take inclement weather into account. But with weather getting more extreme as the climate steadily changes, stores need to be more prepared than ever for fluctuations. New research from location intelligence platform Ubimo shows how rain, snow and freezing temperatures impact business. Rain actually…
A year ago, Nike joined Tiger Woods’ legion of fans in celebrating his return to the Masters and to the cultural radar more broadly, after a three-year absence from the tournament. His performance at Augusta in 2018 didn’t quite live up to the hype, but the real question was whether it put him back on…
Data is the future of marketing–but only when used to enhance the core creative services that agencies sell to their clients. This is the argument Publicis Groupe CEO Arthur Sadoun advanced to support the largest acquisition in his company’s history, confirming that it had agreed to buy Epsilon for $4.4 billion. First, however, he used…
Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries. This year, it tapped directors like Academy Award winners Kathryn Bigelow and Michel Gondry…
Bose is hoping to turn music fans into fans of its new sunglasses by bringing spatial audio to Coachella. At the annual Coachella Valley Music and Arts Festival later this month in California, Bose will partner with Goldenvoice to show off its newly released Bose Frames, which use an augmented reality audio platform. The sunglasses,…
Walk into a Sephora or an Ulta, and the options for beauty brands seem limitless. There’s celebrity-backed, newly debuted makeup lines like Rihanna’s Fenty; social media darlings like Becca and Charlotte Tilbury; and mainstays like Lanc?me and Bobbi Brown. That’s not to mention the brands that line the beauty aisles at drug stores, like Covergirl…
The ride-hailing and ride-sharing company Uber filed an initial public offering today, ending months of anticipation and teeing up the company’s New York Stock Exchange debut. Public documents filed with the U.S. Security and Exchange Commission gave a window into the massive company’s operations, including where it sees its biggest opportunities for growth. Missing from…
Dentsu Aegis Network is investing in helping clients navigate Amazon with a new consultancy focused on the platform. “Sellwin provides marketers with an agile, multi-disciplinary consulting resource for navigating the complexities of Amazon,” Dentsu Aegis Network, Americas CEO Nick Brien said in a statement. “By aligning talent from Dentsu Aegis Network’s specialist agencies and external…
If the first thing you do when you get home is wash your face with Olay, you might be excited to find out that the beauty brand put on a relatable off-Broadway show on Wednesday night. The show was one night only and 43 minutes of blatant product placement, catchy tunes, choreographed moves and more…
A YouTube livestream of a congressional hearing about white nationalism and online hate speech Tuesday was overrun with racist and anti-Semitic comments, illustrating the enormity of the giant video-hosting site’s inability to address organized hate on the platform. The incident was another example of how much more YouTube has to do. Among the advertisers that…
It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches–in #FFC20F for you RGB nerds–have stood the test of time and are an iconic institution around the world. But what if the brand had a groovy ’70s vibe? It very well could have happened but for a sensible brand manager (likely…
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