It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches–in #FFC20F for you RGB nerds–have stood the test of time and are an iconic institution around the world. But what if the brand had a groovy ’70s vibe? It very well could have happened but for a sensible brand manager (likely…
At this week’s annual ANA Media Conference in Orlando, Florida, Marc Pritchard, chief brand officer of Procter and Gamble, called on marketers to embrace a new system when it comes to the media supply chain, in order to fend off the persistent “dark side” that exists within the current ecosystem, he said. “It’s time to…
Ogilvy has named Yashica Olden worldwide executive director for diversity and inclusion, starting April 15. She will be responsible for expanding the agency’s diversity and inclusion efforts globally. Olden has worked and lived in the U.S., U.K., Germany, Italy and Sudan, and she’s implemented diversity and inclusion initiatives in more than 50 countries across Africa,…
Imagine an ordinary day at the office, sitting in a cubicle, when all of a sudden, Annie Leibovitz walks in, unannounced. She starts snapping photos, directing an otherwise ordinary setting to create the perfect natural shot. Leibovitz is best known for her portraits of the famous, powerful and influential, from John Lennon to Kim Kardashian…
News about rampant misinformation, dubious data practices and censorship accusations haven’t done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and Pinterest has remained more or less unchanged since 2016….
If you’re over 40 and grew up anywhere near a television, you probably recall a certain chewing gum commercial from the mid-1980s showing a bunch of very happy, very white college-age kids hitting the slopes for what looks to be a totally excellent weekend. These kids are athletic and carefree but, sensibly, they had the…
Last summer, one of the world’s greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbapp? scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a…
Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1. He hails from Microsoft, where he has spent the last 14 years. Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients. He will…
Ancestry’s new campaign features a series of incomplete stories. That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas. Each story, which includes an interracial couple fleeing the…
New research suggests that one key to direct-to-consumer wallets could be streaming services. Hulu partnered with the video ad-tech company Telaria on new research that shows connected TV, or CTV, is a key channel for DTC brands to increase reach and drive brand awareness among a mobile-first demographic. DTC shoppers surveyed said they spend 80%…
Casting animals in TV spots is nothing new, but 32 years ago, computer giant Commodore showed just how effective it could be. In 1986, the computer mouse was still a newfangled device. Tasked with explaining how one worked, agency Ted Bates decided to hire the most logical demonstrator: a cat. As Adweek reported at the…
Thirty-five years ago, Chicago ad agency Dancer Fitzgerald Sample cast a retired manicurist named Clara Peller in a Wendy’s ad. In the spot, Peller inspected a competing chain’s oversized bun and bleated: “Where’s the beef?” The phrase saw Wendy’s sales jump 31 percent and fast became part of the American vernacular. (Alas, Wendy’s fired its…
The NHL is recruiting a group of youth advisers–who will be known as the NHL’s Power Players–to help the league better connect with Gen Z and get them invested in the sport. This council will assist and provide insight and suggestions to the league on matters including marketing, community engagement, events, social content and understanding…
A few years ago, Eric Eslao found himself checking out some dispensaries in California, where recreational marijuana has been legal since 2016. Eslao wasn’t looking to score some Bubba Kush; he was on a research mission to see what sorts of edibles–treats like cookies or candy infused with THC, the psychoactive chemical in marijuana–were on…
It appears the no-call during the NFC Championship Game that may have kept the New Orleans Saints out of Super Bowl LIII has been on Drew Brees’ mind. In a new national broadcast ad for Untuckit from creative agency Amalgam and directed by Native Content’s Shaun Collins, the Saints quarterback jumps at the opportunity to…
International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly. As ASMR continues to grow in popularity, an increasing number of brands continue…
The story tore across media outlets all over the world last year. In Saudi Arabia, a dozen camels had been disqualified from a beauty contest at the King Abdulaziz Camel Festival. A story that ran in The National, a paper published out of the United Arab Emirates, revealed that a crooked veterinarian had been caught…
Artificial intelligence was elevated at Carnegie Hall in New York on March 21, when Adweek brought together experts to discuss the ever-growing impact AI has on the marketing ecosystem. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. Ricky Ray Butler (c.), CEO,…
Facebook is banning six Canadian white nationalist groups and personalities, the company said today, marking a reversal of a decision last week to let a video espousing white nationalist talking points remain on the site. The ban will affect four far-right white nationalist groups (including the Canadian Nationalist Front and Soldiers of Odin) and two…
What’s up with the state of streaming these days? Well, the good news is that the era of free TV is back! The bad news? You’re gonna have to sit through some ads. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, creative and innovation editor David Griner is joined by…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
