The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which is seeing more and more dollars shift away from the digital screens of our computers and…
When it comes to ad fraud, here’s a little ray of sunshine: Ad fraud seems to be on the decline. That bold claim comes courtesy of the fourth annual Bot Baseline report, which the cybersecurity pros at White Ops and the Association of National Advertisers released today. The report, which encompasses 600,000 domains and 2,4000…
Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness–a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country–officially kicked…
Verizon Media pushed a programming lineup heavy on 5G-enabled content formats at its first NewFront event since a companywide restructuring scaled back the carrier’s media business aspirations in favor of a more singular focus on building out its next-generation network. The tech-centric slate included a “shoppable” Yahoo Play series called Hypezilla, in which viewers can…
As part of a larger redesign and streamlining of the digital media company’s website and editorial structure, Vice Media is bringing all of its more than a dozen digital brands under one roof at Vice.com, the company will announce later today. Additionally, the company is rolling out a new proprietary audience metric and is making…
Currently in its fourth year, the Tribeca X Award at the Tribeca Film Festival celebrates the intersection of advertising and storytelling. While in previous years the award went to the best piece of brand-supported content, this year’s program has expanded to honor works in four categories: feature film, short film, episodic and VR. In addition,…
Awkward conversations are an unfortunate part of life. Whether it is something substantial like breaking off a relationship or just a benign social faux pas, like letting someone know they have food in their teeth, the human experience includes difficult conversations. Now Extra Gum is using a machine to help humans with those tough moments….
When staffers at Portland digital agency AKQA first set out to create a sport with artificial intelligence, they intended the endeavor to be a fun side project for Portland Design Week. Fast-forward several months and Speedgate, the quirky game their neural network created based on data from more than 400 sports, is in high demand…
Telaria is the latest ad-tech player to try bringing some much-needed transparency to the programmatic landscape. The company announced today that it would be rolling out two new initiatives across its advertising platform so that teams on the buy-side could better see how their money trickles down to publishers. “The theme [in ad tech] over…
Google is reportedly eager to placate growing calls for data privacy, telegraphing a move that would emulate Apple’s implementation of intelligent tracking prevention in its Safari browser. While Apple’s maneuver was seen as a win for privacy, its effect on advertisers has been muted due to its browser’s (Safari) limited use; worldwide, Safari only has…
Aug. 25, 1961, was a big day in Gloucester, Mass. In a long clapboard building on Rogers Street, just above the Inner Harbor, some 250 attendees gathered to glad-hand and listen to speeches by various VIPs, including the esteemed professor and researcher Samuel Goldblith. Up from Washington was Sen. Benjamin Smith II (D-Mass.)–keeping JFK’s seat…
Holding companies are struggling to adapt to changes in consumer behavior. A floundering MDC Partners is hoping Stagwell Group’s acquisition can change its fortunes. Ogilvy rebranded itself last June after around two years of restructuring and staffing changes. And even the nation’s oldest agency wasn’t impervious to WPP’s consolidation as the holding company merged JWT…
Greg Smith, the longtime chief creative officer at The VIA Agency in Portland, Maine, died on April 20 at the age of 52. Smith served as the agency’s creative chief for two decades. He first took on the role in 1999, just six years after the agency was founded. Smith’s leadership helped the agency grow…
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry executives–Tara Walpert Levy, Google and YouTube’s vp of agency and media…
Mary Lou, Gale and Josie dreamed of being astronauts when they were growing up during the baby boom years, but their heads were in the clouds, according to the established, male-dominated order of the day. The trio, now women of a certain age, finally got their shot at the stars through a program called “Breaking…
There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Maybe that’s because brands have been laying it on a little too heavy; the latest data suggests brands should go back to the basics. Consumers say the most…
Michael Roth has been watching his competitors’ headlining moves in recent months, and he is less than impressed. IPG’s chairman and CEO took on an almost jovial tone in this morning’s Q1 earnings call, when his company reported 6.4% organic net revenue growth (excluding the results from Acxiom, the database marketing company it bought last…
Mountain Dew wants to give people a bit of extra vacation with its new campaign, with the help of a few friendly (and famous) faces. In the new campaign, “D.T.O.” (Dew Time Off), celebrities and athletes (starting with actor and comedian Kevin Hart) surprise everyday Mountain Dew drinkers at work and fill in for them…
“What you saw in the first quarter [of 2019] is in line with our expectations,” said WPP CEO Mark Read when opening this morning’s East Coast earnings call. Those expectations, however, were not particularly positive. The world’s largest advertising company continued to face significant challenges this quarter, embodied by an 8.5% year-over-year decline in revenues…
Anyone who’s found fame as a performer can tell you a thing or two about working hard and overcoming obstacles. If that someone happens to be a Latino who paid his dues in 1980s comedy clubs and has succeeded onstage and on screen for the better part of four decades, he can tell you a…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
