Grabbing a kid’s attention isn’t the easiest thing, and because of that, advertisers are sinking more than $1 billion in ads to reach the pint-sized market. That’s according to new research out today from PwC that projects the global market for child-friendly advertising will hit $1.7 billion by 2021. The spend–which is largely driven by…
As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z–pick your group, and she’s researched them, written about them and (probably) lectured brands on how to…
Apple brought its newly expanded voice command options before a mass audience tonight in a 60-second ad that aired during Game 5 of the NBA finals. The straightforward spot features quadriplegic former cyclist and accessibility advocate Ian Mackay, who takes viewers through the process of sharing an image and a location pin with a friend…
A well-rounded r?sum? is never a bad thing. With experience in fields ranging from wood furniture to startup incubators to online investment, Deutsch executive vice president and director of technology and innovation Husani Oakley certainly has that–and he’s let his instincts guide him along the way. Oakley was in his fourth year as chief technology…
At last month’s upfronts, Target gathered press and media buyers in a room bathed in neon lighting on New York’s West Side, where one of the company’s executives presented the retailer’s newest innovation: Roundel. Rebranded from Target Media Network, Roundel is Target’s in-house creative agency and media network. The shop offers content creation, media placement…
In response to the wave of restrictive abortion laws being passed in states like Georgia, Alabama and Missouri, nearly 200 executives across industries joined forces to take out a full-page ad in today’s New York Times to voice their concerns about these laws. 187 executives from such companies as Away, Twitter and DVF signed the…
We’ve all laughed out loud at a text, but do we usually associate that with data privacy? Apple hopes people make the connection in a new spot, “Privacy on iPhone-Inside Joke.” The one-minute advertisement is a continuous shot of a woman locked in on her phone and laughing (not an uncommon sight at a nail…
IHG Hotels & Resorts today will launch a global marketing campaign for two of its brands, Holiday Inn and Holiday Inn Express, that celebrates moments of human connection. The multi-year campaign, created by the New York office of Ogilvy, kicks off in the United States today with a co-branded spot that will be shown on…
From their humble beginnings of being really good at Twitter to getting noticed by Complex Media, the Bodega Boys have gone on to MTV, Viceland and now Showtime, showing the world that the Young Chipotle and Barlos Santana are a force to be reckoned with this year and beyond. Adweek asked Desus Nice and The…
In this data-heavy age, brands may feel tempted to use every bit of personal information they can to lure in more customers, but alienating consumers is easier than one might think. According to new research by marketing services company Infogroup, 39.4% of consumers say they’re uncomfortable with any establishment, be it a local business or…
When Neil Vogel rebranded the internet giant that was About.com for the modern age, he didn’t pull punches. In 2017, he’d rebranded the site as Dotdash, breaking the monolithic site into a series of sleek, informative verticals, cutting thousands of articles–and a ton of ad space–in the process. It was a risky rebrand, but it…
A Burger King in Brooklyn, New York, made a serious blunder this week when it delivered Whoppers made of real beef to customers who had ordered Impossible Burgers, a meat substitute that entered the fast-food chain’s menu in April. On its Seamless menu, a Burger King location in Williamsburg, Brooklyn, advertised a version of the…
Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner…
When former journalist Bernadette Rivero co-founded production shop The Cortez Brothers in 2005, she didn’t foresee that the market itself would one day become her biggest adversary as the increasingly rigorous demands of big advertisers trickled down from agencies to small companies like her own. “The General Mills RFP has been top of mind for…
Nine years ago, Kate Walsh loved her ex-boyfriend’s cologne so much that the Grey’s Anatomy and Private Practice actress created Boyfriend, a women’s perfume meant to capture the idea of a “boyfriend in a bottle.” At the time, she said, “it was still new for women to wear masculine scents,” and she initially dismissed the…
This week has seen Vox’s leadership in the spotlight as the company finesses its response to employees’ unionization requests, which, as of this writing, are still being negotiated. (Vox declined to comment due to ongoing negotiations, instead passing along a statement from CEO Jim Bankoff, who said that he “couldn’t be more serious about reaching…
Of the 150 statues of humans around New York City, 145 are tributes to men, including 10 of generals, five of Christopher Columbus, and another five of George Washington. How many honor women throughout history? Just five. To raise awareness of the disparity and to promote Season 3 of The Handmaid’s Tale, Hulu and Courageous–CNN’s…
Stop me if you’ve heard this one: An airline, a ticket broker and a ride-share company walk into a bar. Earlier this week, Delta teamed up with Ticketmaster, Lyft and Airbnb to offer Delta flyers some additional ways to earn those precious miles during the dog days of summer, when we’re more likely to go…
YouTube is facing renewed criticism for the way it enforces its policies against hate speech after a Vox Media video reporter criticized the company this week. While the platform is facing increased pressure and criticism, the slew of advertisers that feed YouTube’s massive profit margins still have no plans to leave it. The latest controversy…
At the 2019 Sustainable Brands Conference in Detroit–which also happens to fall on World Environment Day today–Olay announced the rollout of a program bringing environmentally friendly packaging to one of its best-selling products. Starting this October through the end of the year, Olay will sell refillable pods for its Regenerist Whip Moisturizer. This cuts down…
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