Verizon wants to put a human face on next-generation wireless speeds with a new campaign that spotlights how 5G service can bring more surgical precision to cancer treatments. The main 30-second spot, set to air during the first game of the NBA Finals tonight, spotlights a partnership between the carrier and medical startup Medivis, in…
In a New York court last week, the legal counsel to Hertz delivered a stinging rebuke to Accenture, the rental company’s former consultant. After the consultancy filed a letter alerting Judge William H. Pauley III that it would move to dismiss the rental company’s April breach of contract suit, Brown Rudnick, the law firm representing…
The American Association of Advertising Agencies (4A’s) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety. 4A’s evp, media and data practice Louis Jones explained that the Brand Safety Playbook completes the set of goals set out at the Ad Assurance forum…
Despite its name, Alaska Airlines’ flights don’t always stop or start within the Land of the Midnight Sun, especially since Alaska acquired Virgin America in 2016, as more of their flights reach beyond its Pacific Northwest hub. Taking over Virgin America’s East Coast routes hasn’t led to the name recognition the company would have liked….
Earlier this month, IPG settled a wrongful termination and defamation lawsuit filed by former McCann Health global chief creative officer Jeremy Perrott last October following his termination for alleged behavioral violations. The terms of the settlement were confidential. “Jeremy Perrott filed his complaint in October of 2018 claiming that IPG and McCann defamed him. IPG…
After taking to the roads and to the sky, Uber is now headed underwater. The ridesharing service has announced scUber, “the world’s first ridesharing submarine.” ScUber will take riders around Australia’s Great Barrier Reef for $2,000 for two people. That cost also includes a helicopter trip to the docking station and the full one hour…
The Washington Post is gearing up to take its programmatic platform web-wide. The publishing powerhouse announced today that it would release its proprietary ad-tech stack, Zeus, to publishers across the web. Partners can opt for a standard package and leverage the basics of Zeus, or they can choose a more premium package, which includes access…
A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work. “Even though I love it, I kind of describe it…
Earlier this month, Victoria’s Secret–which controls 24% of the women’s lingerie market, according to Coresight Research–announced that, after 18 years, it would not be broadcasting its annual fashion show on network television. It’s a major move for the brand, removing its most high-profile marketing event from its home of nearly two decades. “It’s admitting that…
As Americans prepare to celebrate Memorial Day Weekend, a Harris Poll released earlier this week contained a discouraging finding: Only a little more than half (55%) of us know what Memorial Day is actually about. Some people tend to confuse it with Veterans Day, which is on Nov. 11. (For the record, then: Veterans Day…
Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…
If hundreds of wig, glitter and corset vendors, a family-friendly area with a pint-sized runway and scores of famous glamazons aren’t enough of a draw, here’s a compelling tidbit about this weekend’s DragCon: There will be drag queens in go-karts. For the first time, there will be actual drag racing, dubbed “RuPaul’s Kart Race,” at…
The new episode of Undercover Lyft stars Jason Sudeikis as an in-disguise driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video and the ACLU popping up in a cameo. It’s no accident that these forces are combining–it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy, Booksmart, in…
While sports rivalries around the world can often get heated, they can be downright dangerous when it comes to soccer in Brazil. According to Leo Burnett Brazil, the nation has the world’s highest rate of football-related deaths, with 144 violent fights around stadiums last year that resulted in 19 deaths. So to help protect fans…
Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake accounts in the first…
To the untrained eye high above the surface, the Utah desert can look a lot like Mars. It’s red. It’s dusty. It’s mountainous. It’s barren. It’s foreboding. And that’s the point. A new ad for Land Rover shot at the Mars Desert Research Station features physician and scientist Shawna Pandya and focuses on her training…
Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung’s artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can be made to appear as if its subject…
Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory. Moving the company’s programmatic operation out of home seemed like a natural choice,…
The National Rifle Association has sued its longtime ad agency of record Ackerman McQueen for the second time in just over a month, accusing the agency of leaking unflattering information about the nonprofit gun group to the press and engaging in a “conspiracy” to “tarnish and ultimately destroy the image of the NRA and its…
While nearly nine in 1o marketers say they have used artificial intelligence in some form to do their job better, a number of challenges still prevent them from tapping the technology’s full potential. That’s according to a new survey from Forrester Research and marketing AI platform Albert in which 156 marketers with decision-making power over…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
