Sep 13

Geico Created a Quirky Web Series Made Just for Esports Fans

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Everybody’s trying to get in with an esports team … even Geico. 

In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (A dolly stacked with Geico swag also makes an appearance, but that’s pretty much the brand’s only imposition in episode one.)

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