From now through Giving Tuesday Nov. 30, Instagram will match the fundraisers posted by seven artists and creators on its platform, up to $50,000, to mark the platform’s 11th birthday, which was Wednesday (Oct. 6). Instagram said that since its entry into fundraising with the rollout of donation stickers in April 2019, more than $5…
Facebook will donate $3 million to partners in Afghanistan and globally to support refugees and humanitarian needs in that country. The company said the commitment will support: refugee registration and resettlement; protection and evacuation of at-risk individuals; and humanitarian assistance, including food, shelter and health support. The International Rescue Committee is one of the organizations…
Facebook will match up to $500,000 in donations made via its platform to UNICEF, which is assisting relief efforts following this past weekend’s earthquake in Haiti by delivering medical kits, sanitation supplies and water and providing shelter. Chief diversity officer Maxine Williams wrote in a Facebook post Thursday, “It is one thing to see the…
After someone creates a fundraiser on Instagram, the fundraiser will run for 30 days. However, its creator has the option to extend the fundraiser to give users more time to donate. Here’s how to extend a fundraiser in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…
Instagram allows users to share fundraisers in Stories posts in order to raise awareness about these charitable campaigns. Our guide will show you how to share a fundraiser in an Instagram Stories post. Note: These screenshots were captured in the Instagram app on iOS. Step 1: While viewing a fundraiser’s page, tap the paper airplane…
Instagram allows users to create fundraisers raise money for nonprofits, with 100% of the money raised going directly to those organizations. Our guide will show you how to create a fundraiser on Instagram. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Tap the plus sign at the top of your…
Instagram introduced the ability for users to create group fundraisers that raise money for nonprofits. In order to create a group fundraiser, a user must first create a regular fundraiser on their profile, and then invite others to join their campaign. Our guide will show you how to create a group fundraiser in the Instagram…
Instagram is enabling people to unite for a cause with its release of a group fundraiser feature Wednesday. The Facebook-owned photo- and video-sharing network said it wanted to bring the same sense of community that people find in activities such as bake sales, concerts and walk-a-thons to its platform and enable people to unite and…
This scenario has become familiar to everyone in the yearlong lockdown and work-at-home mode: You sign on to a video conference with your laptop, only to see the other participants waving furiously and miming that your microphone isn’t activated. “You’re on mute” has become a phrase even directed at Jeff Bezos during the U.S. Senate’s…
Are you afraid of heights? Swimming with sharks? If you have a phobia you’ve been meaning to overcome, now is a particularly good time, thanks to a new campaign from the Canadian Cancer Society that lets you simultaneously raise money for the fight against cancer.
The idea behind the cash-and-awareness push, called the Fearless Challenge and created by Lowe Roche, is basically Kickstarter meets Fear Factor for a good cause. Make a video of yourself describing your fear, set a target for how much cash it will take to get you face that fear, and when you’ve reached your fundraising goal, make another a video proving that you didn’t chicken out.
It launches with endorsements and pledges from celebrities, many of them actors. Kevin Zegers (of Air Bud and Gossip Girl), for example, will face his fear of embarrassment and confrontation by fighting a professional sumo wrestler for $10,000. Jonathan Keltz (of The CW’s Reign and HBO’s Entourage), who is terrified of spiders, will allow himself to be covered in tarantulas for $5,000. Self-described control freak Italia Ricci (of ABC’s Chasing Life) will submit to a stunt drive with boyfriend Robbie Amell (of The CW’s The Flash) for $2,000.
The strategy is, overall, a clever one. It offers a relatively light-hearted way to approach an issue that’s deeply scary, while also seeking to address the problem substantively. Proceeds from the campaign will go towards cancer research and support services for cancer patients and their families. And one of the campaign’s key premises, that “no fear is too big or small,” is a great one, sure to help keep the scope broad. Case in point: One of the wheatpaste promoting for the challenge features shy guy pledging to high-five strangers for $100.
The woman who is promising on her pledge page to hug a circus clown for $100, though, really might want to reconsider… It’s perfectly rational to avoid that.
Check out more videos and campaign materials after the jump.
 |
 |
 |
| THE ORIGINAL? Red Cross – 2009 Agency : Disturb (Belgium) |
LESS ORIGINAL Weingart Homeless Shelter – 2012 Agency : David & Goliath (USA) |
LESS ORIGINAL French Salvation Army – 2013 Agency : Optimus |
 |
 |
| THE ORIGINAL? “Help me to evolve” – 2009 “Good ideas bring good results” Source : Young Lions Competition SILVER Creatives : Bob Ferraz and Marcelo Melo (Portugal) |
LESS ORIGINAL Experimente Self-Promo “Help me to evolve” – 2012 “Good ideas bring good results” Source : Vimeo Agency : Experimente, Belo Horizonte (Brazil) |
 |
 |
| THE ORIGINAL? Animal anti-cruelty league, Appeal for donations – 2002 Source : Cannes Archive Online, Agency : Lowe Bull Calvert Pace (South Africa) |
LESS ORIGINAL : American Red Cross of Massachussets Bay – 2009 Source : Adsoftheworld Agency : Tif Comunicação, Curitiba (Brazil) |
| Tout est bon dans le cochon… sauf peut-être la grosse copie franco de “porc”. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
