Roberts filed suit against director Rob Bliss and Hollaback! – the anti-street harassment group – for using her likeness to promote their agenda. She’s also named T.G.I. Friday’s who parodied the the catcall vid for one of its ads, as well as Google and Youtube.
Roberts still prominently displays a link to the on her professional website.
McVitie’s Breakfast will launch the tasty range with a £3 million media spend including TV advertising by Grey London, social media plan with MEC, as well as a PR activity from 3 Monkeys Communications. In addition, new packaging has been introduced to keep the brand fresh and modern; the colourful new packaging will help differentiate the McVitie’s Breakfast range from the rest of the market. The range comprises of McVitie’s Breakfast Oaty Breaks, McVitie’s Breakfast Biscuits and McVitie’s Fruit & Oat Bakes.
Head of Healthier at United Biscuits, Kerry Owens said:The launch of McVitie’s Breakfast advertising campaign marks another momentous occasion for us, with further expansion into the healthier breakfast biscuit market. With 55% of us eating breakfast on the fly, it’s no surprise that the healthier biscuits category is worth £467million, and breakfast biscuits have been driving the growth in this category. We recognise that modern lives are starved for time, but hungry for tasty on-the-go breakfasts, so we’re delighted to introduce the latest additions to our McVitie’s Sweeet family, and hope that it brings an oaty oomph to breakfast-loving folk across the UK.
Here are some ads for new Ritz Thin & Crisp. They aren’t as fun as the TV/Music video featuring the song Putin’ on the Ritz, but hey, what are you gonna do?
Now, everyone will mention Always “Like a girl” and the Grand Prix winner “Touch the pickle” when speaking of the first Glass Lion, and they’ll talk at length about women working in advertising and how many ECD’s and creatives are women, etc. But the Glass Lion didn’t just deal with gender, it dealt with huge cultural differences. As proven by the winner, from India, where menstrual taboos still exist. The worlds cultural differences really came to a head in this award, which is designed to award work which “implicitly or explicitly address the issues of gender inequality”.
And it breaks my heart that this one, and UN Woman “My Mother’s Name is” from Impact BBDO, aren’t mentioned every time the Glass Lion is written up in western press. This Ferrero work a much more important piece than I can even begin to explain. It’ a really brave piece of work. Well done Grey Dubai. Now pass the kleenex.
Then at the 2014 presidential elections, one candidate promised to deliver a change: “I want to bring all Romanians back home”, he said. And the massive voting presence of Romanians working abroad proved that they still care about their homeland. So ROM, the most Romanian of all Romanian brands, decided to help people along. In order to deliver jobs to Romanians who were abroad, ROM brand partnered up with recruitment agencies and recruitment announcements have been published in newspapers in the countries where most Romanian are living and working.
Then ROM invited Romanians to go on the dedicated website (http://www.intoarceteromane.ro) and create customized, tear-jerking videos for their relatives working abroad. Every film represented an invitation to get in touch with our job consultants.
With only a non-TV media investment, ROM managed to reach 1 million people during peak season, local media picked-up the story and started to cover the recruitment process with daily news and the CVs started pilling up. The initiative became so popular that the Labor Minister joined the cause. Life is like a bar of chocolates sometimes; pretty sweet.
This ad is currently running in the Dallas market and MTV/comedy central, Atomic Candy is an old fashioned candy store in Dallas.
A rather funny poke at the gaudy rich, while making sure people remember “taste above all” is this sausage.
Belgium-based interactive agency Gents:
To create awareness about Alpro’s exciting world of plant-based products, each ingredient is personified by an adorable 3D brand mascot. This trailer-like introduction gives Alpro fans a peek into a world of plant-based wonders and creates an online prequel to the current TV campaign. The Hollywood-esque piece of animation reveals what takes place before the protagonist in the TV commercial wakes up, thereby affording a glimpse into the big Alpro universe where cute little do-gooders like Ally, Coco and Hazel are dedicated to creating the most naturally tasty ingredients.
We get it, we really do – cute, no, supercute little critters inviting us into the whimsical world of Alpro, where our chibi-headed friends don’t just make almond milk, they make magic! But please – lose the annotations next time, cut this down to a :60, and someone check that squirrel’s bag, he’s blatantly stealing from the company.
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