Jul
04
Put On the Ritz
Posted in: UncategorizedHere are some ads for new Ritz Thin & Crisp. They aren’t as fun as the TV/Music video featuring the song Putin’ on the Ritz, but hey, what are you gonna do?
Jul
01
Lotus Bakeries – Blind Coffee Date – (2015) case study (Spain)
Posted in: Uncategorized
Lotus Bakeries created “the first social experiment on which you did not know who you would have a cup of coffee with”, and all you had to do to join in was to book a time when you could have a blind date over a cup of coffee. Lotus Bakeries are convinced, you see, that any coffee enjoyed with their biscuit, is just the beginning of great conversations – and they set out to prove it. SO bloggers and social media e-celebs tried it out and soon so did other people connected to facebook and who knew that free biscuits and coffee would bring people together? Oh, that’s right, Lotus Bakeries knew. I’m not all that impressed with this, but I’m sure the people who participated had fun, it’s one of those ideas that doesn’t look all that great in a case study but might have been fun while you were there.
Jun
24
Ferrero – The White Truth – (2015) #Glasslion shortlist – (UAE)
Posted in: UncategorizedGrey Mena (Grey Dubai) have been doing impressive work for some time, but this is the first time they made me cry. I’ve lived in Jeddah, I barely made it out of Saudi but that’s a story for some other day. So, I know that the situation shown for women in this video exists. I know how powerful a place to speak freely must be to them. I’m also really surprised that they did all this over facebook – how did that feel safe?
Now, everyone will mention Always “Like a girl” and the Grand Prix winner “Touch the pickle” when speaking of the first Glass Lion, and they’ll talk at length about women working in advertising and how many ECD’s and creatives are women, etc. But the Glass Lion didn’t just deal with gender, it dealt with huge cultural differences. As proven by the winner, from India, where menstrual taboos still exist. The worlds cultural differences really came to a head in this award, which is designed to award work which “implicitly or explicitly address the issues of gender inequality”.
And it breaks my heart that this one, and UN Woman “My Mother’s Name is” from Impact BBDO, aren’t mentioned every time the Glass Lion is written up in western press. This Ferrero work a much more important piece than I can even begin to explain. It’ a really brave piece of work. Well done Grey Dubai. Now pass the kleenex.
Jun
23
ROM – Come home, Romanians – (2015) case study (Romania)
Posted in: UncategorizedRomanians have long been in 2st place among Europeans who are working abroad, having left Romania due to lack of trust in their politicians, lack of jobs, or simply to study. Although the numbers are not official, over 4 million Romanians (out of a population of 18 million) are estimated to be studying and working outside the Romanian borders. I can vouch for the fact that yes, there’s lots of Romanians in Sweden right now (not counting the Romanians I know who moved to Sweden in 1980 due to other reasons).
Then at the 2014 presidential elections, one candidate promised to deliver a change: “I want to bring all Romanians back home”, he said. And the massive voting presence of Romanians working abroad proved that they still care about their homeland. So ROM, the most Romanian of all Romanian brands, decided to help people along. In order to deliver jobs to Romanians who were abroad, ROM brand partnered up with recruitment agencies and recruitment announcements have been published in newspapers in the countries where most Romanian are living and working.
Then ROM invited Romanians to go on the dedicated website (http://www.intoarceteromane.ro) and create customized, tear-jerking videos for their relatives working abroad. Every film represented an invitation to get in touch with our job consultants.
With only a non-TV media investment, ROM managed to reach 1 million people during peak season, local media picked-up the story and started to cover the recruitment process with daily news and the CVs started pilling up. The initiative became so popular that the Labor Minister joined the cause. Life is like a bar of chocolates sometimes; pretty sweet.
Jun
23
Atomic Candy – Explore – (2015) :60 (USA)
Posted in: UncategorizedI don’t know what to say about this, except, have you seen any rejected Skittles ad ideas lately?
This ad is currently running in the Dallas market and MTV/comedy central, Atomic Candy is an old fashioned candy store in Dallas.
Jun
22
Klinsky Sausage – “Kolbasoprovod” (“Sausage Pipeline”) (2015) :45 (Russia)
Posted in: UncategorizedYou know those über rich Russian pipeline-builders who live in overblown castles and surround themselves with gold plated furniture? Well, this guy didn’t make his fortune on an oil-pipeline, instead he spent his fortune on an unusual project called “Kolbasoprovod” (“Sausage Pipeline”), a tube that delivers “Klinsky” sausage to Mr. Shickarovski exactly at the time he wants it. wherever he wants it. And they say that money can’t buy you happiness.
A rather funny poke at the gaudy rich, while making sure people remember “taste above all” is this sausage.
Jun
18
California Walnuts – Recess for the Mind – Recess Princess ft. Wallie – (China)
Posted in: UncategorizedHere’s an interesting way to change consumer behaviour from China. California walnuts brand hand picked popular youtube starlets and assembled a one hit wonder group – the girl band known as the “Recess Princess”. Their hit song is all about walnuts, and how eating nuts increases brain power, thus making you better at studies and judging by the animated hearts and blushing, more attractive to cute girls. Now, it isn’t the first time a pop song has been launched in order to sell product or change behaviour (everyone remembers Dumb Ways To Die), and it’s not the first time K-pop style dancing girl group has been used to get attention, remember BClassic Classical comeback? It is however, quite possibly the silliest song I’ve heard, with lyrics like: “Brain cells, brain cells, jumpstarting quickly. California Walnuts, California Walnuts, everybody come go nuts with me. Get ready for higher test scores, now crack a smile and take your test confidently.” The refrain “kakakakakaka (etc)” is deceptively sticky, please be prepared with another song to play right after you’ve watched this.
Jun
16
Red Robin "One upper" (2015) :30 (USA)
Posted in: UncategorizedRed Robin has partnered with Paramount Pictures to promote the upcoming film Terminator Genisys. In this spot, four friends try to one up each other to prove who is the biggest Terminator fan.
Jun
16
Statoil Fuel "Real hot dog precision" (2015) 1:25 (Norway)
Posted in: UncategorizedWhen Statoil and Fuel (Think the european version of Pilot Gas Stations in the States) launched their new and improve hot dog menu they wanted to pay tribute to their demographic in a very unique way.
So they got a Finnish excavator-operator Juha-Pekka Permäki to make a hot dog for his friend. Using the excavator. Please tell me they sanitized it first.
So they got a Finnish excavator-operator Juha-Pekka Permäki to make a hot dog for his friend. Using the excavator. Please tell me they sanitized it first.
Jun
15
Alpro – Alpro the movie: A tale of dedication – (2015) 1:20 (UK)
Posted in: UncategorizedIf you’re willing to overlook the fact that a copywriter sat down one day and wrote “We’re on a mission to a fun-tastic adventure” outside a children’s book, then this ad by Alpro milk has its charms. Unfortunately, those charms are rather dented by a narrator who insists on treating you, an adult human consumer, like a little kid.
Belgium-based interactive agency Gents:
To create awareness about Alpro’s exciting world of plant-based products, each ingredient is personified by an adorable 3D brand mascot. This trailer-like introduction gives Alpro fans a peek into a world of plant-based wonders and creates an online prequel to the current TV campaign. The Hollywood-esque piece of animation reveals what takes place before the protagonist in the TV commercial wakes up, thereby affording a glimpse into the big Alpro universe where cute little do-gooders like Ally, Coco and Hazel are dedicated to creating the most naturally tasty ingredients.
We get it, we really do – cute, no, supercute little critters inviting us into the whimsical world of Alpro, where our chibi-headed friends don’t just make almond milk, they make magic! But please – lose the annotations next time, cut this down to a :60, and someone check that squirrel’s bag, he’s blatantly stealing from the company.
Jun
15
System U "Transparency" (2015) 1:37 (France)
Posted in: UncategorizedU is a French supermarket chain. To be as transparent as possible and make a better informed customer, they held a stunt at their Super U store in Thourotte. Customers were able to find out about the values behind their favorite “U” products. They placed a giant 3.6 m mirror made up of LED screens in the store. Using a unique device that pairs augmented reality technology with a system of layering this in HD, customers saw animated images projected of onto the big screen, featuring their shopping carts and the animated images. Far from being just an AR wank, this stunt helped shoppers understand where their food is coming from as well as express the values of U.
Jun
02
BapMart "Michael Got a dog" (2015) :30 (USA)
Posted in: UncategorizedYou can save a lot of money by buying your asian groceries through BapMart.com. What this has to do with Michael getting a new dog, or the little man in the yellow shirt who keeps repeating “BapMart” is beyond me.
Jun
02
BapMart "Wedding dress" (2015) :30 (USA)
Posted in: UncategorizedSo BapMart.com is an online grocery store that sells Asian groceries. And this spot tells me that if I say that word out loud, a man will appear and say BapMart over and over again.
Jun
02
BapMart "Vacation Time" (2015) :30 (USA)
Posted in: UncategorizedBapMart.com is an online Asian Grocery store where you can save a lot of money on your goods. So much money in fact you can use it to take a trip. But not before a strange man appears out of nowhere and says BapMart over and over again. I guess it’s the old “Say the name three times and people will remember it,” idea. Or four. Whatever.
May
30
Johnsonville Sausage "Bratphone" (2015) 1:15 (Canada)
Posted in: UncategorizedWhile Johnsonville’s first major Canadian effort features TV Spots that are very heartland Americana (Canadiana?) touting the history of Johnsonville, Wisconsin and its sausage making inhabitants, Johnsonville’s Facebook page has spots like this one running. Way more hilarious. There’s even a website for the Bratphone, too, where you can invite your friends on social media for some links.. I don’t know if this is part of the same campaign or separate but this is a hilariously dry humored bit of goodness.
May
30
Johnsonville Sausage "Questions" (2015) :30 (Canada)
Posted in: UncategorizedJohnsonville, Wisconsin only has a population of 60 people, but hot damn do they know how to make their sausages. This is Johnsonville’s first big effort for the Canadian market.
May
30
Johnsonville Sausage "Around here" (2015) :30 (Canada)
Posted in: UncategorizedJohnsonville, Wisconsin is a tiny town where they’re been making sausages since 1945. And now I’m hungry. Also, this is the first big effort for Johnsonville in canada.
May
29
Jack Link's "Heads up" (2015) :30 (USA)
Posted in: UncategorizedIn another episode of “Messin’ With Sasquatch,’ A few more people mess with Sasquatch until he does one of them bodily harm. SO funny.
May
29
Jack Link's Jerky "Wedding" (2015) :30 (USA)
Posted in: UncategorizedThis is part of a campaign called “Messin’ With Sasquatch,” in which people mess with Sasquatch. I’m sure the kids will love it. And by “kids,” I mean “people who still find Jackass funny.” To the rest of us, these spots make it seem like the Jack Link’s demographic is assholes between 20-35.
May
29
Jack Link's "Fling it," (2015) :30 (USA)
Posted in: UncategorizedIn this episode of “Messin’ With Sasquatch,” some people mess with Sasquatch. There’s a ripping-body-hair moment and then he gets all ragey until he presumably kills one, judging by his strength and all. Also, beef jerky. Because that’s the kinda snack to eat when you’re taunting someone until they murder you.
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