Hasta La Creative!

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Yeah, it’s hot. No point complaining.

Advertising Agency: Dim Propaganda, Brazil
Creative Directors: Guilherme Facci, Michele D’Ippollito
Art Director: Daniel Barrocas
Copywriter: Luis “Grilo” Figueiredo

To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether.

Advertising Agency: Rediffusion DY&R, India
Executive Creative Director: Sagar Mahabaleshwarkar, Ramanuj Shastry
Art Director: Amisha Shah
Copywriter: Mayuresh Wagle
Photographers: Amisha Shah, Bapi Bit
Production: R Viswanathan, Suresh Manjrekar, Rajendra Bitling
Released: September 2007

91% Fat free.

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter: Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem
Photographer:Joe Sassine
Published: February 2008

Advertising Agency: DraftFCB / Southern California, USA
Creative Directors: Chris D’Amico, Teddy Brown
Sr. Art Director: Brandon Levin
Copywriter: Adam Nowak
Aired: 02/2008

Only good stuff gets into Harvest Huckleberry Farms.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Creative Director: Steve Cochran
Art Directors / Copywriters: Sarah Longworth, Mick Stalker
Group Account Director: Scott Coldham

Only good stuff gets into Harvest Wholefoods.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Creative Director: Steve Cochran
Art Directors / Copywriters: Sarah Longworth, Mick Stalker
Group Account Director: Scott Coldham

Fit into your old clothes.

Advertising Agency: Cummins Nitro, Melbourne, Australia
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Photographer: Mat Baker
Published: February 2008

Advertising Agency: Neiman Group, Harrisburg, USA
Creative Director: Jeff Odiorne
Art Director: Joe Barry
Copywriter: John Gilbert
Associate Creative Director: Dave Spink
Published: December 2007

Advertising Agency: Leo Burnett, Cairo, Egypt
Art directors: Ahmed Hussein, Ahmed Hefnawy
Illustrator: Ahmed Hefnawy