Jul
16
Move Over, #YOLO; Pfizer Brings the #FOGO
Posted in: UncategorizedIf someone asked you what sort of business would spark the next social media trend, odds are that the word pharmaceuticals would not come to mind.
Pfizer hopes to defy convention by capitalizing on its “Get Old” campaign–launched back in 2012–and introducing “FOGO“: fear of getting old.
The company thought that the initiative, intended to stimulate conversations on subjects like the challenges of aging, needed a boost. As reported in The New York Times, they traded original AOR SS&K in an effort to go HUGE.
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