Facebook Fan Counter

Fliike est un boîtier qui affiche en temps réel le nombre de likes d’une page Facebook. Pensé par Smiirl, ce gadget pensé pour être mis en avant dans divers endroits tels que des bureaux ou des boutiques permet de relier le virtuel au réel. Un objet proposé à 500 exemplaires numérotés à découvrir en vidéo dans la suite.

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Hey! Nielsen Brings Buzz to Ratings

I’ve been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that opened last September. Nielsen’s intent is to figure out how to incorporate the feedback into its ratings: “Using data from real users, Hey! Nielsen generates a Hey! Nielsen score — a real-time indicator of a topic’s impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com.”

Funny, Tetris has a way higher buzz rating than GTA IV (111 to 28), even though BlogPulse shows otherwise.

Lego Men Unpack iPhone

Two cult brands collide in this Flickr slideshow of Lego figurines unboxing an iPhone (here’s another similar set).

Your Own McDonald’s in Second Life

If you have a Second Life account, go buy yourself an entire McDonald’s restaurant for $2. Creative possibilities abound. Live in it. Organize protests in it. Or order a photorealistic avatar of your favorite president and put him to work.

Where to Find Community Managers

If you are on your way to become The Agency of the Future (Forrester’s version) and are looking to hire people to manage brand or customer communities, there’s a job board run by the former long-time community manager at Lego, Jake McKee. If you don’t know what he did at Lego, there was a widely referenced cover story in Wired about how Lego fans helped the company to come up with the Mindstorms robot constructor.

NYTimes Builds Bridge to Russia on LiveJournal


“The New York Times in Russian. Tell Americans and the entire world about Russia.”

The New York Times has started an interesting project on LiveJournal (LJ), one of the first blogging platforms that was recently sold to a Russian company. The newspaper picks an article about Russia, translates it in Russian, posts it on a LJ, solicits comments, than translates the comments back to English and posts it under the original article. The newspaper’s editors moderating the site promised, “You’ll see that we are not afraid of critisism and willl post a large number of negative comments in our address.”

The first and so far the only article about the upcoming elections has attracted 1780 comments from mostly angry Russians. About 140 of the most civil were translated back. Here’s one of them: “I read the first paragraph [of the article] and it was enough. Sort out everything in your democracy first.”

Author, Stats for Barack Obama Is Your New Bicycle

Talk about viral: a LOL CATZ kind of meme with political flavor. Today, I’ve got four messages from different friends with a link to Barack Obama Is Your New Bicycle. Call it consumer-generated subliminal propaganda. Here’s apparently the guy who did it, as well as some first-day stats.

YouBama: Citizen-Generated Campaign

YouBama. I’m also on the look-out for more innovative campaign stuff.