May 11

Fallon Honors Woodford Reserve’s Official Bourbon Sponsorship of Kentucky Derby

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It’s no secret that bourbon and the Kentucky Derby go hand-in-hand.

During this year’s Derby broadcast on May 2, spirits brand Brown-Forman/Woodford Reserve brought its specially crafted Derby bottles to life at Churchill Downs in an ad from Fallon.

The spot, aptly dubbed “Bottle Run,” features animated Woodford Reserve bottles having their own battle on the racetrack. In turn, the ad honors not only Woodford’s status as the official bourbon of the Kentucky Derby but its longtime affiliation with other racing events like the Preakness and Belmont.

Now all we need is a dapper hat a mint julep and we’re good to go.

There’s also a little making-of clip that features equine artist Carole Andreen-Harris (maker of the 2015 Kentucky Derby Woodford Reserve bottles) here.

Agency: Fallon Worldwide

Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Joe Johnson
Copy Writer: Charlie Kuhn
Director of Production: Andrew Koningen
Managing Director: David Sigel
Account Supervisor: Jordan Rossman
Planning Director: Chad Koehnen

Production Company: MJZ

Director: Nicolai Fuglsig
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Betsy Oliver
Cinematographer: Alwin Kuchler
Art Director: Dan Griffin

Editorial / VFX / Color / Finishing: The Mill NY

Editor: Ryan McKenna
2D Lead: Kyle Cody
2D assist: Yoon-sun Bae
3D lead: Andres Eguiguren
3D Modeler: Tim Kim
3D Lighting: Raymond Leung
Colorist: Fergus McCall
Executive Producer: Melanie Wickham
Producer: Dan Love

Music: tonefarmer

Ray Loewy, Composer
Liz Higgins, Executive Producer

Sound: Sound Lounge

Record: Tom Jucarone
Mix: Peter Holcomb
Producer: Kimberly Reid

 

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Jun 20

Publicis & Hal Riney Go to the Dogs with Purina

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Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

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scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

New Career Opportunities Daily: The best jobs in media.

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May 14

Ogilvy Appoints New ED of Content Production

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Jenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

New Career Opportunities Daily: The best jobs in media.

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