May
11
RadioShack- Paraphone Troopers – (2009) :15 (USA)
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May
11
BePoppins "Have more kids" (2016) :30 (Spain)
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On International Day Of Families, brand new digital agency La Fuerza , based in Madrid, launched this campaign for BePoppins, an app that pairs you with the most qualified babysitters and nannies out there. So go on and get your bone on.
“Go on and get your bone on,” should probably be their new tagline although I don’t know if it works in Spanish.
May
10
Ooma "the neighbor" (2016) :30 (USA)
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Ooma blocks all kinds of unwanted calls, so if your neighbor Phil here, was a telemarketer, Ooma would have already blocked him. Ooma, by the way is kind of a hybrid landline smart phone. With an Ooma Telo, you can make unlimited crystal-clear nationwide calls for free over your high-speed Internet connection using their existing home phone. I keep forgetting there is a large part of the population who still has home phones.
May
10
Ooma "The Walk" (2016) :30 (USA)
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Ooma is a landline hybrid that offers free nationwide calling (kind of like what Skype already does) and in this case, even if you leave your house, Ooma will call both your landline and your mobile. This seems extremely redundant to me but it’s a nice premise to remind us that we’re constantly busy or on the go and there must be a better way to get in touch.
May
10
Samsung – Voices of Life (2016) 2:35 (USA)
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What a touching idea. Samsung has developed a new way for parents & preemies to connect, via sound. “Voices of Life,” a Launching People initiative, enables a mother’s voice and heartbeat to be transmitted to a baby inside an incubator “wombified”, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development. No more beeps and machines as babies company only at night, but mom’s heartbeat and lullabies. My thought went straight to the boy who beeps, but babies don’t learn to beep-communicate with those hospital sounds around then, they are just robbed of the comforting womb sounds that help their brains develop.
A baby starts to hear sounds in utero around 24 weeks, but for the 15 million premature babies born each year, the nurturing sound of the womb is lost. Research suggests that exposure to a mother’s voice and heartbeat can help a preemie’s brain develop and grow. Launching People, a global campaign by Samsung Electronics Co., Ltd., designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology, initiated this pilot program. Through the “Voice of Life” app and Samsung speaker technology, a mother’s voice and heartbeat will be “wombified” for baby’s ears (a process which removes high frequencies not present in the womb), and then sent to the incubator at NICU.
Fantastic idea. Also “wombified” is a lot simpler than you’d expect, they simply make it better for week for baby’s ears by using a process that removes high frequencies not present in the womb.
May
08
DEFY "Macy Beaz" (2016) 1:40 (New Zealand)
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Fifteen year-old Macy Beaz was born profoundly deaf, which I think means she’s not completely deaf but almost completely deaf. Anyway, it hasn’t stopped her from embracing hiphop dance. For Sony’s new DEFY wireless speakers EXTRA BASS project, they created a track made exclusively for Macy that she could hear and dance to. Pretty cool.
May
07
Monster Strike – Locker Room / Andy Samberg (2016) 1:50 (USA)
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Andy Samberg is giving his best motivational speech while tripping balls. It’s all in the delivery, man.
May
01
Apple iPhone 6s – Onions – (2016) :60 (USA)
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A young girl shoots a film of her mother slicing onions for dinner, and the footage thanks to her iPhone 6s with 4K video looks amazing. Her older brother notices, shows his friends, and before you can say “Damn, Daniel” the onion film has gone viral. It’s discussed in film school, she’s considered a very talented artist by film critics. Agents complain they’re not representing the creator of “Onions”, it has other artists wanting to jump on the bandwagon and “make a film about snap peas”, it’s shown in art house cinemas. A tongue in cheek mockery of art cinema whilst firmly declaring that 4K footage on an iPhone really does look that good, we end up in the last scene where Neil Patrick Harris delivers an award to the young director. Upgrade your phone, budding film makers.
Aug
26
SNDWRX "Welcome to SNDWRX.COM" (20150 1:18 (Canada)
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SNDWRX has a brand new interactive website filled with easter eggs like yodeling, falsetto and a barbershop quarter. But you can also create your own musical compositions. or play a sound-based trivia game. Pretty cool. The launch also coincides with the opening of SNDWRX’s brand new studios in Toronto’s Kensington Market.
Pretty cool. Wish I’d been in Toronto to check it out.
Aug
25
Bowers & Wilkins "Field exp #1: Bees" (2015) 3:06 (UK)
Posted in: UncategorizedElectronic’s brand Bowers & Wilkins takes us on a journey in nature, with bees as the protagonists, whilst showcasing their superior sound fidelity in the process. For their first experiment they took the Bowers & Wilkins T7, a portable Bluetooth speaker, recorded the sound of honeybees in their hives, (with the help of sound recordist Sam Nightingale) and then played it back. Would the sound be crispy and distinct enough to attract the bees? If so, can this be used in the future to save this fast-disappearing creature? This is, strangely, quite a moving piece. And for me it works so much better than say, anything by Beats by Dre , which is more a lifestyle brand rather than a brand touting fidelity. I get why Beats would want to use Athletes and musicians as an aspirational hook, but this concept makes Bowers & Wilkins seem like the speakers for audiophiles.
It does seems like a missed opportunity not to tie this to a cause marketing initiative. As in, for every T7 sold, B&W will donate a portion to organizations who are working to preserve bees. Hopefully someone at B&W will rectify that.
Aug
24
Flow "Hello World" (2015) 1:00 (Trinidad)
Posted in: UncategorizedWhooooo it’s our first spot from Trinidad and Tobago. (Note to editor-in-chief/backend developer, Dabitch: Time to update countries list.)
Business, technology and staying connected are as an important part of daily life in Trinidad and Tobago as they are anywhere else. This feel good rousing spot has a manifesto feel to it. By the way, if you are stuck for the perfect Manifesto including music and copywriting, we’ve got ya covered thanks to the Adland Manifesto Generator.
Aug
18
Intel "Meet The Makers: DJ QBert" (2015) 1:50
Posted in: UncategorizedAs far as branded content goes, Intel’s Meet The Makers series is quite good showcasing a diverse array of creative people. Like a 13 year old kid who developed a braille printer for a fraction of the cost.
In this installment, also directed by filmmaker and photographer Josh Soskin, features DJ Qbert, and crew are hard at work at Thud Rumble HQs in Northern California experimenting with Intel Edison technology to lift up the art form of making music on turntables. The goal? eliminate the computer all together so the turbtable becomes they only instrument they need.
Very nice.
Aug
14
Samsung "PGA Championship App" (2015) :30 (USA)
Posted in: UncategorizedSamsung debuted its PGA Championship commercial starring Paul Azinger. The ad announces the updated PGA Championship app, which allows fans at home to enjoy the Championship with live Marquee Group, Par-3 coverage, live scoring, player info, social discussion, and photo galleries.. There’s also exclusive content on the app that is only available to Samsung SUHD TV owners, including an “All-Access” PGA Championship content shot exclusively in 4K.
If you’r a golf aficionado, this is probably a big deal. If you’re like me and you aren’t a golf aficionado, then this app tells me I’d have exclusive ways to fall asleep.
Aug
14
Microsoft "Do Anything" (2015) 3:00 (UK)
Posted in: UncategorizedIn the UK right now a bunch of students will be worried about their AS- and A-level results. Regardless of how well they d, research shows over a third of them have no idea what they want to do when they leave school or university.
Microsoft wanted to help. And promote the Microsoft Surface. So they partnered with 25 of the UK’s most interesting bloggers, YouTubers & Instagramers, including Jim Chapman, Doug Armstrong, Roman Kemp and Emily Hartridge. The goal was to show kids all the cool stuff they could be doing for a living– as long as it involves a Surface, of course.
I’m sure it means more to the right demographic living in the UK who actually know who these influencers are, but honestly, I thought this was a great way of inspiring recent grads whether they recognize the people or not. And yeah the Surface shots were gratuitous, at least they were in situ, so to speak. Although I’m surprised the number of grads who have no idea what they want to do is that high, and I’m not sure they’d watch this spot and decide to become a fill-in-the-job based on a half a second of film. You never know, though.
Aug
13
Dell "2 in 1" (2015) :30 (USA)
Posted in: UncategorizedThis commercial stars Jenn McAllister, otherwise known as jennxpenn, a um, Youtube influencer. She’s influencing teens to visit California. Now she’s influencing teens to buy a Dell. This spot is so hyperactive it’s like they gave her a bunch of amphetamines before they started shooting. But hey, if the kids like it….
Let’s just hope her social media followers on don’t see her actual computer preference, which is decidedly not a Dell.
I’m uploading at the airport and it’s actually kind of working (pray) pic.twitter.com/a23nrA2lfN— Jenn McAllister (@jennxpenn) May 17, 2015
All in a days werk https://t.co/5flIVfWkwZ pic.twitter.com/LY9NBoFdjj— Jenn McAllister (@jennxpenn) May 1, 2015
First rule of Influencing: Always stay on brand.
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