Advertising: Wendy’s Turns Up Volume on Adoption Drive

Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.

    

Advertising: ‘Buy One, Give One’ Spirit Imbues an Online Store

The altruistic shoemaker Toms is blazing a trail for like-minded companies with a new online store that features retailers with a social bent.