Disintegrate

Advertising Agency: Bates PanGulf, UAE Creative Directors: Prasanna Hegde, Richard Nugent Art Directors: Abdul Shafeek, Vidhu Pv, Haja Mohideen Copywriter: Sheldon Serrao Creative Group Head: Rajaram Ojha Via [AdsOfTheWorld]    

Disintegrated in small cubes / Une originalité désintégrée en mille morceaux

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THE ORIGINAL?
Bouygues Telecom I-Mode – 2004
Agency :  DDB Paris (France)
LESS ORIGINAL
Canon Ixus 230 HS – 2011
Agency : Dentsu London (United Kingdom)